You'll drive the adoption of safe, frontier AI by securing strategic deals with CPG brands. You'll leverage your consultative sales expertise in the CPG sector to propel revenue growth while becoming a trusted partner to CPG stakeholders, helping them embed and deploy AI while uncovering its full range of capabilities in brand management, supply chain, and category planning.

In collaboration with GTM, Product, and Marketing teams, you'll continuously refine our value proposition, sales methodology, and market positioning to resonate with CPG decision-makers.

Responsibilities:

• Win new business and drive revenue for Anthropic within the CPG sector. Navigate complex CPG organisations to reach key decision-makers, educate them about our services, and help them succeed with Anthropic. You'll own the full sales cycle, from first outbound to close

• Design and execute innovative sales strategies tailored to CPG procurement cycles and budgeting processes to meet and exceed revenue quotas. Analyze CPG market landscapes, trends, and dynamics to translate high-level plans into targeted sales activities and campaigns

• Spearhead market expansion by identifying new use cases within brand teams, supply chain functions, and commercial operations. Collaborate cross-functionally to differentiate our offerings for CPG applications

• Navigate complex CPG stakeholder ecosystems including executives, administrators, IT departments, and procurement offices to build consensus

• Inform product roadmaps and features by gathering feedback from users and conveying CPG market needs. Provide insights that strengthen our value proposition for CPG

• Continuously refine the CPG sales methodology by incorporating learnings into playbooks, templates, and best practices. Identify process improvements that optimize sales productivity and consistency

You may be a good fit if you have:

• 8+ years of B2B sales experience in SaaS, API solutions, or emerging technologies

• A track record of managing complex sales cycles within CPG organisations and securing strategic deals by understanding both technical requirements and CPG use cases

• Demonstrated ability to navigate CPG organisational structures and procurement processes, building consensus among diverse stakeholders including executives, administrators, and IT departments

• Extensive experience negotiating complex agreements within CPG procurement frameworks and policies

• Proven experience exceeding revenue targets by effectively managing an evolving pipeline and sales process

• Excellent communication skills and the ability to present confidently to various CPG audiences, from brand managers and category leads to senior executives

• Deep understanding of CPG buying cycles, decision-making processes, and key pain points

• A strategic, analytical approach to assessing the CPG market combined with creative, tactical execution to capture opportunities

• A passion for and/or experience with advanced AI systems and their applications. You feel strongly about ensuring frontier AI systems are developed safely and ethically for CPG use

The annual compensation range for this role is £280,000-£330,000 GBP.

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Responsibilities:

• Own and exceed revenue targets by winning new accounts and expanding relationships across Japan's major automotive OEMs, tier-1 and tier-2 suppliers, heavy industry manufacturers, electronics manufacturers, and industrial equipment companies
• Build and execute territory plans, identifying high-value opportunities across passenger vehicle and commercial vehicle OEMs, automotive parts suppliers, industrial machinery manufacturers, semiconductor and electronics producers, and materials/chemicals companies
• Lead consultative sales processes with senior stakeholders , including chief engineers, R&D directors, heads of digital transformation, manufacturing engineering leaders, connected-vehicle and software-defined vehicle (SDV) leads, and plant operations executives , positioning AI as a driver for engineering productivity, design and simulation acceleration, supply chain intelligence, factory floor optimization, and in-vehicle/product experiences
• Orchestrate internal teams (Product, Engineering, Applied AI, Partnerships) to deliver solutions tailored to the rigorous safety, quality, and reliability standards of automotive and manufacturing workflows, while respecting IP protection and data sovereignty requirements
• Stay deeply informed about trends across Japan's manufacturing and automotive sectors and global industry shifts , including electrification, SDV, autonomous driving, Industry 4.0, and smart factory initiatives , ensuring Anthropic is consistently positioned as a relevant and forward-thinking partner to companies navigating rapid technological transformation

You may be a good fit if you have:

• 8+ years of enterprise sales experience in Japan with significant exposure to the manufacturing or automotive industry , whether selling directly into OEMs, tier-1 suppliers, industrial manufacturers, or adjacent technology partners (PLM, CAD/CAE, MES, industrial software, cloud/data platforms) within the ecosystem
• A genuine understanding of how product development, manufacturing operations, and engineering organizations work in Japan, including the distinct dynamics of keiretsu relationships, long-cycle OEM–supplier partnerships, and the coexistence of traditional monozukuri culture with digital transformation initiatives
• A track record of building trusted relationships with technically sophisticated engineering and manufacturing teams, navigating organizations where chief engineers, R&D leaders, and plant/operations executives hold significant influence over technology decisions alongside traditional IT leadership
• Demonstrated ability to manage complex, multi-stakeholder sales cycles typical of automotive and manufacturing enterprises , where decisions often involve multiple business units, rigorous POC and evaluation processes, and long-horizon strategic planning
• Proven experience exceeding revenue targets by identifying and closing opportunities across a diverse portfolio of manufacturing and automotive companies with varying scales, business models, and digital maturity
• A knack for bringing order to chaos and an enthusiastic 'roll up your sleeves' mentality , you are a true team player who thrives in ambiguous, startup-like environments
• A strategic, analytical approach to identifying opportunities within Japan's manufacturing and automotive sectors combined with relationship-focused execution that earns trust with engineering, manufacturing, and business leaders alike
• A passion for and/or experience with advanced AI systems. You feel strongly about ensuring frontier AI systems are developed safely and responsibly for broad benefit
• Excellent communication skills in both Japanese and English

What We Offer:

• Competitive base salary and commission structure commensurate with experience
• Equity participation
• Comprehensive benefits package
• Hybrid work model with flexibility
• Access to cutting-edge AI technology and world-class research team

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