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YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_1d6db969-527"},"title":"Head of Programmatic Outcomes — Product","description":"<p>Job Title: Head of Programmatic Outcomes , Product</p>\n<p>About the Role: The Head of Programmatic Outcomes (Product) shapes the product-led growth strategy, in-product activation design, and adoption loops that reach every knowledge worker , not account by account, but at population scale , in deep partnership with Anthropic’s Product, Growth Marketing, and Strategy functions.</p>\n<p>Responsibilities:</p>\n<ul>\n<li>Drive the PLG activation strategy across Claude Teams, Claude for Enterprise, Claude Code, and API , partnering with Product PMs and Growth Marketing to define plays that drive adoption from first login to habitual daily use</li>\n</ul>\n<ul>\n<li>Co-design onboarding sequences, in-product nudges, and activation milestones with Product , then codify them so the Customer Success team and partners execute at scale</li>\n</ul>\n<ul>\n<li>Partner with Product and Strategy to define which usage signals indicate healthy vs. at-risk accounts and trigger the right human or automated interventions</li>\n</ul>\n<ul>\n<li>Partner closely with Product PMs to ensure the activation motion is built into the product, not bolted on , serving as the dedicated GTM voice advocating for UX patterns and enablement features that reduce time-to-value, and reducing duplication between Product-owned onboarding and CS-owned playbooks</li>\n</ul>\n<ul>\n<li>Develop and test hypothesis-driven activation plays across specific knowledge-worker use cases (Finance, Legal, HR, exec workflows) , codifying what converts at scale</li>\n</ul>\n<ul>\n<li>Hold the connective tissue across the Partners and Growth Marketing capability leads to ensure PLG motions are product-anchored, not just relationship-driven or campaign-driven , this leader is the integration point, not a parallel function</li>\n</ul>\n<ul>\n<li>Establish adoption benchmarks, population-level penetration metrics, and health indicators the programmatic team uses to track progress on the knowledge-worker gap</li>\n</ul>\n<ul>\n<li>Feed product activation learnings back into the Success motion , creating the intelligence loop between population-level data and account-level execution</li>\n</ul>\n<p>Requirements:</p>\n<ul>\n<li>8+ years in PLG, growth PM, product marketing, or CS strategy with direct ownership of activation or adoption metrics</li>\n</ul>\n<ul>\n<li>Experience designing and running product-led onboarding or activation programs at enterprise SaaS or AI companies , not just contributing to them</li>\n</ul>\n<ul>\n<li>Deep understanding of how product telemetry translates into adoption signals and how to trigger the right human and automated interventions</li>\n</ul>\n<ul>\n<li>Strong cross-functional fluency: you’ve worked embedded 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style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_1d6db969-527","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Anthropic","sameAs":"https://www.anthropic.com/","logo":"https://logos.yubhub.co/anthropic.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/anthropic/jobs/5153580008","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":"$315,000-$350,000 USD","x-skills-required":["Product Management","Growth Marketing","Strategy","Product Development","Customer Success","Activation Strategy","Onboarding Sequences","In-Product Nudges","Activation Milestones","Usage Signals","Human or Automated Interventions","UX Patterns","Enablement Features","Time-to-Value","Product-Owned Onboarding","CS-Owned Playbooks","Hypothesis-Driven Activation Plays","Knowledge-Worker Use Cases","Finance","Legal","HR","Exec 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