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At Synopsys, we drive the innovations that shape the way we live and connect. Our technology is central to the Era of Pervasive Intelligence, from self-driving cars to learning machines. We lead in chip design, verification, and IP integration, empowering the creation of high-performance silicon chips and software content.

You are a passionate product leader with a strong technical foundation in simulation, modeling, or digital twin workflows. You thrive in dynamic environments where innovation, customer-centricity, and cross-functional collaboration are essential. You have a proven track record of translating complex technical concepts into actionable product requirements, partnering closely with engineering, UX, and go-to-market teams to deliver impactful solutions.

You have experience gathering and synthesizing customer and partner insights, validating solutions through prototypes or beta feedback, and mapping use cases to milestones and releases. Your analytical mindset enables you to define and track success metrics, communicate roadmap decisions, and support developer enablement through clear documentation and demos.

You are adept at engaging both technical and business stakeholders, articulating the strategic value of your product area while ensuring high-quality delivery. Your organizational skills allow you to coordinate complex projects, manage dependencies, and mitigate risks, all while keeping customer outcomes at the forefront.

You value inclusion, collaboration, and continuous learning. You are comfortable leading cross-functional initiatives, supporting product positioning and customer onboarding, and sharing learnings to inform future roadmap decisions.

What You’ll Be Doing:

• Gather and synthesize customer, field, and partner inputs to define requirements and validate solutions through prototypes and beta feedback for USD-based workflows, connectors, and simulation-to-Omniverse data pipelines.

• Define and maintain a prioritized set of use cases,including synthetic data generation, virtual sensors, and digital twins,and map these to releases and milestones.

• Work with engineering to scope releases, clarify tradeoffs, and ensure timely delivery of committed features.

• Contribute to roadmap planning by providing customer insights, competitive context, and data on feature adoption and product performance.

• Support developer enablement and communications by producing product documentation inputs, reference workflows, sample configurations, release notes, and demos in partnership with engineering and technical marketing.

• Collaborate with program management to track delivery status, risks, dependencies, and release readiness, communicating roadmap and decisions to cross-functional stakeholders.

• Coordinate with internal platform teams to validate integration requirements, API needs, and end-to-end workflow quality.

• Define and report on success metrics for your features,such as adoption, activation, workflow completion, and customer feedback,and share learnings and customer wins to inform roadmap decisions.

• Partner with Field, Sales, and Customer Success to support product positioning, customer onboarding, and enablement for your product area.

The Impact You Will Have:

• Enable seamless integration between Synopsys simulation products and NVIDIA Omniverse, USD-based, and Physical AI workflows, expanding Synopsys’ reach into emerging engineering ecosystems.

• Drive adoption of synthetic data generation, virtual sensors, and digital twin capabilities, empowering customers to accelerate innovation.

• Enhance developer and partner enablement through clear documentation, reference workflows, and demos, increasing product adoption and satisfaction.

• Support the delivery of reliable, high-quality features by collaborating across engineering, program management, and go-to-market teams.

• Shape product strategy by providing actionable customer insights, competitive analysis, and performance metrics, ensuring Synopsys remains a leader in simulation and AI-driven workflows.

• Facilitate customer onboarding and enablement, improving time-to-value and supporting successful implementations.

• Influence cross-functional alignment and readiness, ensuring smooth launches and effective communication across the organization.

• Drive continuous improvement by sharing learnings, customer wins, and feedback to inform future roadmap decisions.

What You’ll Need:

• Bachelor’s degree in Engineering, Physics, Computer Science, or a related technical field; Master’s degree or Ph.D. preferred.

• 5+ years of experience in product management, program management, simulation software, platform engineering, or related customer-facing technical roles; 8+ years preferred for advanced roles.

• Solid technical understanding of simulation, modeling, or analysis workflows; experience with USD-based workflows, digital twins, or Physical AI ecosystems highly valued.

• Demonstrated ability to work across engineering, UX, and go-to-market teams,and directly with customers/field organizations,to develop, validate, and deliver product capabilities from concept through release.

• Ability to translate complex technical concepts into clear requirements and tradeoffs, and communicate status/decisions to cross-functional stakeholders.

• Strong analytical, planning, and organizational skills, with experience defining and tracking program success metrics.

• Experience driving cross-functional product delivery (requirements through launch) across multiple teams.

• Comfort engaging deeply with technical audiences and communicating strategic value to business stakeholders.

• Experience supporting demos, webinars, or industry events in partnership with engineering and marketing.

Who You Are:

• Collaborative, inclusive, and driven by customer outcomes.

• Detail-oriented and highly organized, able to manage complex projects and dependencies.

• Analytical thinker with a passion for continuous learning and innovation.

• Excellent communicator, comfortable engaging both technical and business stakeholders.

• Adaptable to fast-changing environments and emerging technologies.

• Proactive problem-solver who takes initiative and drives results.

The Team You’ll Be A Part Of:

You’ll join a dynamic, cross-functional team of product managers, engineers, program managers, and go-to-market specialists focused on advancing Synopsys’ simulation and Physical AI platform integration. The team is committed to delivering innovative solutions that empower customers to build, test, and deploy next-generation digital twins, synthetic data workflows, and virtual engineering environments. Collaboration, creativity, and customer-centricity are at the heart of the team’s culture, with a strong emphasis on learning, sharing, and continuous improvement.

Rewards and Benefits:

We offer a comprehensive range of health, wellness, and financial benefits designed to support you throughout your career at Synopsys. Our benefits package includes medical, dental, and vision coverage, flexible paid time off, and a generous 401(k) matching program. We also offer a range of employee discounts and perks, including access to our on-site fitness center and free parking. In addition, we provide opportunities for professional development and growth, including training programs, mentorship, and career advancement opportunities.

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As a Brand Strategist in the MAI Creative Studio, you will be working alongside the Brand Strategy Lead (your manager) and partner with Creative, Design and Product Leaders to build communications planning strategies that bring Microsoft AI’s research and scientific mission to life , translating complex, highly-technical decisions into coherent stories that build cultural relevance and lasting brand equity.

You will sit at the intersection of research, engineering, brand strategy, product marketing, and creative expression to ensure MAI’s scientific story is told with clarity, consistency, and high creative ambition. This is an IC-level role, with 75% of time dedicated to Microsoft AI brand & communications efforts and 25% supporting Copilot brand and product marketing.

Responsibilities:

MAI Brand Strategy, Portfolio Narrative & IP Management Partner with key stakeholders across MAI to lead or contribute to building the foundational Microsoft AI brand strategy and expression, with a specific focus on how MAI’s research and scientific, humanist identity that differentiates against other labs. Steward relationships across AI product leads, marketing, and MAI Creative Studio to create a coherent portfolio narrative of MAI research and scientific initiatives that fit together within a larger story. Lead or contribute to workshops and training to educate teams on Microsoft AI’s brand strategy and expression.

Cultural Planning & Activation Partner with MAI product leads and MAI brand leads – Writers, Designers, and Project Management – to translate MAI’s research and scientific portfolio of initiatives into semi-annual cultural calendars for MAI brand moment campaigns based on product roadmap. Partner with researchers, scientists, and product leads to translate technical milestones into audience-appropriate narratives that drive understanding, trust, and cultural relevance. Proactively anticipate major research moments and model launches, building communications plans that sequence messaging across internal and external channels. Serve as a connective tissue between MAI Creative Studio, product marketing, and research teams , ensuring brand voice, scientific credibility, and creative expression are never in conflict. Guide brief writing, provide direction to cross-group teams, and develop strategies to engage cross-company stakeholders.

Cultural Insights Partner with UXR and Research & Insights teams to track brand perceptions and reporting through various types of studies (e.g., qualitative, quantitative) to support broader MAI strategy and initiatives. Partner with internal teams and commission studies with agencies to support research and insight identification as needed. Monitor brand performance and brand impact, and look for emerging opportunities across the company and portfolio.

Naming In partnership with MAI product teams (e.g., Product Marketing, Engineering), lead or support naming efforts of Models, Research, and other work across the Microsoft AI portfolio. Direct naming efforts and naming rhythm of business, as needed. Drive approvals with senior management and work with external partners to support the naming process.

Qualifications:

Required/Minimum Qualifications 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience

Additional Or Preferred Qualifications 6+ years brand/creative strategy and communications/connections strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side. 6+ years of communications/connections planning experience building integrated campaigns that bring brands into culture. Strong insight into the AI discourse, tensions and implications across various parts of culture (media, arts, etc.). Genuine technical fluency in AI/ML: you can read a research paper, follow a model architecture conversation, and know enough to ask the right questions that inform how we go to market. Comfort operating in ambiguity: this role will define its own shape, and that’s a feature, not a bug. Luxury, lifestyle, or entertainment experience preferred. 6+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping). A strategic mindset, able to balance short- and long-term goals, and to translate business objectives into brand solutions. Effective communication and presentation skills, able to articulate and justify ideas and recommendations with clarity and confidence. A collaborative and inclusive work style, able to work effectively with diverse teams and stakeholders across different levels and functions. A customer-centric and empathetic approach, able to understand and anticipate the needs and preferences of target audiences. A growth mindset and a curiosity for learning, willing to experiment, iterate, and adapt to changing environments and feedback.

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As Senior Director of User Engagement, you own the entire user journey from first touch to loyal, monthly active user. You'll lead the teams responsible for activation, onboarding, retention, and CRM lifecycle management , turning awareness into long-term usage at scale.

This role is about ownership, impact, and execution. You'll translate bunq's mission into experiences that users feel from day one , and keep coming back for.

Take Ownership

You are accountable for turning interest into engagement and engagement into habit.

• Own the full lifecycle: from first interaction to monthly active user
• Lead and scale the Engagement function, including activation, onboarding, retention, and lifecycle initiatives
• Set the vision, strategy, and execution roadmap for how users experience bunq globally

Drive Onboarding & Activation

Getting started with bunq should feel effortless , and irresistible.

• Design and continuously optimize onboarding flows that convert new users into active users
• Identify friction points and remove them using data, experimentation, and product thinking
• Design flows to drive the first key activation milestone (e.g., first deposit, tap, goal setup) to foster early retention

Improve Retention Through Timely, Relevant Communications

The right message at the right time can turn a one-time user into a daily habit.

• Build and optimize multi-channel lifecycle communications across email, push, and in-app to drive engagement and retention
• Create triggered journeys for key moments (activation nudges, feature adoption, drop-off recovery, winback, plan upsell)
• Continuously test and iterate messaging, timing, and targeting using experimentation and data insights

Grow Monthly Active Users (MAU)

Keep users engaged with the product to drive long-term value and retention.

• Identify and implement strategies to increase product usage, frequency, and depth of engagement (e.g., using more features, higher transaction volume)
• Develop and execute upsell/cross-sell campaigns to move MAUs to higher-value plans, increasing LTV
• Leverage data and product insights to minimize churn and maximize customer retention

Requirements

• Proven experience owning user lifecycle, activation, retention, or growth at scale
• Strong product mindset with a data-driven approach to decision-making
• Expertise in cross-functional leadership, effectively partnering with Product, Marketing, Design, and Compliance teams to deliver results
• A track record of owning and exceeding major business metrics (e.g., DAU/MAU, LTV, Churn Rate) and being fully accountable for outcomes
• A commitment to continuously raising the bar for team performance, product quality, and overall user experience

Your Space to Perform

We give you the space and the tools you need to succeed

• Join forces with great colleagues across the globe to revolutionize banking
• Make lasting impact by working on complex & exciting challenges
• Profit sharing based on the impact you make and bunq's performance
• Great, international colleagues who share your mindset
• Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly
• Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years
• We support growth with bunq Academy and €1,500 annual learning budget
• A massive discount with Urban Sports for your wellbeing
• Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices)
• A MacBook so you can Get Shit Done with us
• Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options
• An optional pension plan with monthly contribution from bunq
• Monthly contribution to your phone and internet bills
• Friday drinks and other celebrations - bunq style

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Anthropic's Product Engineering org is looking for experienced engineers with strong full-stack fundamentals to join one of teams owning our current or emergent products. You'll be a technical leader who thinks holistically about the consumer and/or enterprise end user experience - be that via Claude.ai, the Anthropic API, enterprise deployments, Claude Code, or mission-driven applications - and carry real end-to-end ownership.

You'll partner with engineering managers, product leaders, designers, and researchers to understand new model capabilities and redefine what is possible for users in the world of LLMs - and how to build it. We’ll look to you to have a product-oriented mindset and input, own technical quality across the stack (performance, accessibility, reliability, and developer experience), scale your efforts to millions of users on a global scale, and carry genuine excitement about what AI makes possible.

We have multiple teams that are currently hiring. Team placement occurs after the interview process, taking into account your interests and experience alongside organisational needs. This flexible approach allows us to match talented engineers with the backend product efforts where they'll have the greatest impact and growth potential.

Developer Experience

You'll build the products and tools - console, SDKs, docs, and observability - that give developers the confidence to rely on Claude in their most critical applications. Our mission is to meet developers where they are and bring them closer to the ceiling of what's possible with our models and API. That means building trust through great platform fundamentals, inspiring developers to raise the bar in how they use Claude's capabilities, and accelerating the path to agentic development by designing for both human and AI developers.

You'll work closely with teams across the Platform org to turn Claude's newest capabilities into experiences developers can actually pick up and run with - from first prompt to production agent.

Beneficial Deployments

Beneficial Deployments Engineering brings Claude to organisations doing the most good with the fewest resources , nonprofits, schools, healthcare providers, researchers, and economic mobility programs.

Enterprise AI Products

You'll work on the products that make Claude a daily-use tool for enterprise customers across industries – the connective tissue that lets Claude operate effectively across workflows. On this team you will systematically understand why Enterprise users aren't activating, what's blocking adoption, and building the capabilities to close those gaps.

Some of our focuses are:

• Extensibility , plugins, skills, connectors, and the MCP ecosystem that lets a company shape Claude around their specific workflows and distribute that work across teams.

• Context , enterprise knowledge, organisational memory, and the retrieval layer that makes Claude genuinely aware of a company's people, documents, and workflows. A connected, contextual Claude is the difference between a general-purpose chatbot and a real coworker.

• Proactivity , Cowork suggestions, workflow capture, ambient Claude inside the apps people already use. Moving from 'Claude answers when asked' to 'Claude notices what you need'.

Vertical AI Products

Purpose-built experiences for specific industries where Claude can transform complex professional work. We're currently building for three verticals, with more to come:

• Financial Services , analysts and bankers building models, memos, and decks under deadline. We're building retrieval, analysis, and document generation that holds up to executive review.

• Healthcare , clinical documentation, prior auth, and care coordination. Work where accuracy isn't a feature, it's the whole product , and where compliance is part of the engineering.

• Legal , contract analysis, document review, and matter management for teams that will read every word we generate and know immediately if it's wrong.

Enterprise Foundations

You'll build the systems large organisations require before they can adopt Claude at scale: identity and permissions, security and compliance controls, and the admin analytics that let them see how it's being used. This is the work that turns 'we love the demo' into a signed enterprise deal. The role is part product, part platform. You'll work closely with Product and GTM to understand what our largest customers need, then build it once in a way that works across Claude.ai, Claude Code, and Cowork.

Growth

Drive user acquisition, engagement, retention, and monetisation through data-driven strategies and technical implementations. At Anthropic, we're not just building AI tools; we're reimagining how AI can enhance and expand its user base!

As a member of the growth team, you will have a unique opportunity to shape our growth strategy. You will work with a cross-functional team of engineers, data scientists, marketers, and product managers to design, implement, and optimise growth initiatives that scale our AI-powered tools and maximise their impact.

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The Head of Programmatic Outcomes (Product) shapes the product-led growth strategy, in-product activation design, and adoption loops that reach every knowledge worker , not account by account, but at population scale , in deep partnership with Anthropic’s Product, Growth Marketing, and Strategy functions.

This role sits at the intersection of Product, CS, Growth Marketing, and Strategy , and succeeds by leveraging what each of those teams already does well. You drive the activation playbook the entire Success function executes, co-design the in-product onboarding sequences that convert seat activation into habitual use, and partner alongside Product Engineering and the Systems capability leads to drive high fidelity feedback between users and builders.

The mandate is to make Claude products so easy to adopt that knowledge workers build habits around them , then codify the plays so they scale beyond what any account team could achieve alone. Success comes through influence and coordination across functions, filling genuine gaps.

Responsibilities:

• Drive the PLG activation strategy across Claude Teams, Claude for Enterprise, Claude Code, and API , partnering with Product PMs and Growth Marketing to define plays that drive adoption from first login to habitual daily use

• Co-design onboarding sequences, in-product nudges, and activation milestones with Product , then codify them so the Customer Success team and partners execute at scale

• Partner with Product and Strategy to define which usage signals indicate healthy vs. at-risk accounts and trigger the right human or automated interventions

• Partner closely with Product PMs to ensure the activation motion is built into the product, not bolted on , serving as the dedicated GTM voice advocating for UX patterns and enablement features that reduce time-to-value, and reducing duplication between Product-owned onboarding and CS-owned playbooks

• Develop and test hypothesis-driven activation plays across specific knowledge-worker use cases (Finance, Legal, HR, exec workflows) , codifying what converts at scale

• Hold the connective tissue across the Partners and Growth Marketing capability leads to ensure PLG motions are product-anchored, not just relationship-driven or campaign-driven , this leader is the integration point, not a parallel function

• Establish adoption benchmarks, population-level penetration metrics, and health indicators the programmatic team uses to track progress on the knowledge-worker gap

• Feed product activation learnings back into the Success motion , creating the intelligence loop between population-level data and account-level execution

You may be a good fit if you have:

• 8+ years in PLG, growth PM, product marketing, or CS strategy with direct ownership of activation or adoption metrics

• Experience designing and running product-led onboarding or activation programs at enterprise SaaS or AI companies , not just contributing to them

• Deep understanding of how product telemetry translates into adoption signals and how to trigger the right human and automated interventions

• Strong cross-functional fluency: you’ve worked embedded with Product teams while maintaining a GTM orientation and commercial accountability

• Track record of building programmatic motions that generate scale across a large customer base , not one-off account customizations

• Real perspective on what drives knowledge workers to build habits around new tools, backed by experience

Logistics

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

• Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

How we’re different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact , advancing our long-term goals of steerable, trustworthy AI , rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.

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As a Content Activation Lead, you'll own distribution strategy, content merchandising, derivative content creation, experimentation, and measurement. You'll partner with our global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel-appropriate distribution plans for each piece.

You'll work with Campaigns team to orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond. You'll own content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Run A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience (persona, segment, etc).

You'll establish activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross-functional partner teams to use them (PMM, Campaigns, regional marketing, Sales, etc). You'll leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA,while maintaining human editorial standards.

You'll partner with Marketing Ops, Marketing Analytics, and Data Science to shape, refine, and extend our measurement of content performance, build dashboards, run lift/incrementality analyses, and codify repeatable playbooks from wins. You'll report performance and insights via monthly/quarterly readouts; drive continuous feedback loops with Campaigns, PMM, and regional teams.

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements:

• An impact-oriented marketer. You’re audience- and channel-first, able to translate longform written pieces into high-performing, channel-native content.
• Demand-oriented. You deeply understand the “machine” of generating demand across teams, tactics, and geographies; you have a point of view on how content should fit into and drive outcomes from said machine.
• Structured and strategic. You build clear frameworks, playbooks, and calendars that scale across regions, segments, and channels.
• Data fluent. You design experiments and interpret results (funnel metrics, cohort and content performance). Comfortable with GA4/Looker/Amplitude, marketing automation (e.g., Marketo/Braze), and A/B tools; basic SQL a plus.
• Organized. You can run an editorial calendar, manage cross-functional reviews, and ship on time. Proficient with project tools (Asana/Airtable) and CMS workflows; solid vendor management.
• Strong editor and writer. You move fluidly from strategy to hands-on execution,briefing, writing, editing, storyboarding, and shipping derivatives with a high quality bar.
• A team player. You partner deeply with Editorial, Campaigns, PMM, Design, Marketing Ops, Analytics/DS, PR/Comms, Regional Marketing, and Sales; strong stakeholder management and communication.
• Experience. 10+ years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO, social, email, paid amplification, localization, and accessibility best practices. Global experience a plus.

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