Head of Programmatic Outcomes — Product · Anthropic

Sat, 18 Apr 2026 15:51:21 GMT
Engineering

Anthropic · San Francisco, CA · $315,000-$350,000 USD · hybrid

About the role

The Head of Programmatic Outcomes (Product) shapes the product-led growth strategy, in-product activation design, and adoption loops that reach every knowledge worker , not account by account, but at population scale , in deep partnership with Anthropic’s Product, Growth Marketing, and Strategy functions.

This role sits at the intersection of Product, CS, Growth Marketing, and Strategy , and succeeds by leveraging what each of those teams already does well. You drive the activation playbook the entire Success function executes, co-design the in-product onboarding sequences that convert seat activation into habitual use, and partner alongside Product Engineering and the Systems capability leads to drive high fidelity feedback between users and builders.

The mandate is to make Claude products so easy to adopt that knowledge workers build habits around them , then codify the plays so they scale beyond what any account team could achieve alone. Success comes through influence and coordination across functions, filling genuine gaps.

Responsibilities:

Drive the PLG activation strategy across Claude Teams, Claude for Enterprise, Claude Code, and API , partnering with Product PMs and Growth Marketing to define plays that drive adoption from first login to habitual daily use

Co-design onboarding sequences, in-product nudges, and activation milestones with Product , then codify them so the Customer Success team and partners execute at scale

Partner with Product and Strategy to define which usage signals indicate healthy vs. at-risk accounts and trigger the right human or automated interventions

Partner closely with Product PMs to ensure the activation motion is built into the product, not bolted on , serving as the dedicated GTM voice advocating for UX patterns and enablement features that reduce time-to-value, and reducing duplication between Product-owned onboarding and CS-owned playbooks

Develop and test hypothesis-driven activation plays across specific knowledge-worker use cases (Finance, Legal, HR, exec workflows) , codifying what converts at scale

Hold the connective tissue across the Partners and Growth Marketing capability leads to ensure PLG motions are product-anchored, not just relationship-driven or campaign-driven , this leader is the integration point, not a parallel function

Establish adoption benchmarks, population-level penetration metrics, and health indicators the programmatic team uses to track progress on the knowledge-worker gap

Feed product activation learnings back into the Success motion , creating the intelligence loop between population-level data and account-level execution

You may be a good fit if you have:

8+ years in PLG, growth PM, product marketing, or CS strategy with direct ownership of activation or adoption metrics

Experience designing and running product-led onboarding or activation programs at enterprise SaaS or AI companies , not just contributing to them

Deep understanding of how product telemetry translates into adoption signals and how to trigger the right human and automated interventions

Strong cross-functional fluency: you’ve worked embedded with Product teams while maintaining a GTM orientation and commercial accountability

Track record of building programmatic motions that generate scale across a large customer base , not one-off account customizations

Real perspective on what drives knowledge workers to build habits around new tools, backed by experience

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

How we’re different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact , advancing our long-term goals of steerable, trustworthy AI , rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.