You'll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.

Key responsibilities include:

• Owning and executing the Japan marketing strategy, aligned with global priorities and localized for the Japanese market.
• Driving pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives.
• Leading the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees.
• Driving competitive market intelligence by performing deep-dive analyses against key players in the industry.
• Overseeing the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels, including SEM, Paid Social, Display, Online Video, CTV, Audio, Events, and Partnerships.

You'll partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan. You'll also build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.

Collaboration with Sales and Marketing Operations is key to designing and executing ABM programs targeting strategic accounts. You'll also partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.

Local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives, are also part of your responsibilities. You'll work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad's presence in Japan.

You'll own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. You'll set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.

Finally, you'll manage external agencies, vendors, and partners as needed to support growth goals. Building, mentoring, and developing a high-performing local marketing team as the business scales is also a key responsibility.

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Anthropic is seeking a Field Marketing Lead to build and scale our field marketing and demand generation capabilities across EMEA. As a founding member of our EMEA field marketing function, you'll establish the programs and infrastructure that drive pipeline and revenue growth across diverse European markets, while supporting our mission of ensuring safe and beneficial AI development.

This role requires a sophisticated understanding of B2B marketing with demonstrated success in field marketing and working account-based marketing teams to create a regional growth engine. You'll develop and execute comprehensive strategies that drive revenue growth in partnership with Sales, Segment Marketing, Product Marketing teams, creating compelling programs and flywheel motions that empower the EMEA Sales team to achieve their revenue targets.

EMEA represents both our biggest international opportunity and our most complex challenge—a region where data sovereignty requirements, diverse regulatory frameworks, and sophisticated local competitors demand a fundamentally different approach than what's worked in North America. You'll work closely with EMEA sales leadership, the global field marketing team, and cross-functional partners to ensure programs directly support revenue growth and strategic account advancement.

Responsibilities:

• Build and lead the EMEA field marketing function, establishing scalable frameworks and processes from scratch in the region
• Drive field marketing initiatives across enterprise, while building scaled programs for startups, adapting strategies for diverse European markets and buying behaviours
• Create and implement field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
• Partner closely with EMEA sales leadership to align field marketing programs with territory and account-specific goals that directly achieve pipeline and revenue goals
• Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
• Evaluate and select premium third-party events that align with business goals and create high-impact activation strategies
• Collaborate with global Field Marketing and Segment Marketing teams to ensure EMEA programs align with company-wide strategy while meeting local market needs
• Coordinate with EMEA Solutions Marketing and Product Marketing to ensure consistent messaging and positioning in all regional programs
• Manage regional resources including building relationships with key partners, vendors, and industry organisations across EMEA
• Build and manage a regional field marketing budget with strong financial discipline and ROI focus
• Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimisation

You may be a good fit if you:

• Have 10+ years of B2B enterprise marketing experience with blended expertise in field marketing, account-based marketing, demand generation in EMEA markets
• Demonstrate deep understanding of B2B enterprise sales cycles and buying processes - experience working within software companies is required for this position
• Have a track record of successfully building and scaling field marketing and demand generation programs from the ground up
• Have strong analytical skills and data-driven approach to program optimisation and attribution
• Have demonstrated success in contributing to significant revenue goals through integrated marketing initiatives
• Possess international marketing experience and understanding of regional market dynamics across European markets
• Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments
• Have strong project management skills with experience managing complex, multi-country programs simultaneously
• Possess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgets
• Demonstrate cultural awareness and ability to adapt strategies for diverse European markets
• Excel at cross-functional collaboration, particularly with sales teams and executive stakeholders
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action

Strong candidates may also:

• Have experience marketing AI/ML or complex technical products to enterprise customers
• Have experience building and leading demand generation teams in EMEA
• Have knowledge of account-based marketing (ABM) strategies and execution
• Have experience at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday
• Have previous experience as a first field marketing hire in a new region
• Have fluency in multiple European languages
• Have understanding of EMEA regulatory and compliance requirements for marketing activities
• Have experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues and cultural experiences

Travel Requirements:

For this role, we expect occasional travel to EMEA markets for meetings, events, and training sessions. The frequency and duration of travel will depend on the needs of the role and the company.

Salary:

The salary for this role is competitive and will be discussed during the interview process.

Benefits:

Anthropic offers a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

How to Apply:

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you!

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You'll work directly with our Head of Growth Marketing and collaborate closely with Sales Leadership, Revenue Operations, our Sales Enablement and Product Marketing. This role requires someone who thrives in 0-to-1 environments and has successfully built demand generation programs that deliver measurable pipeline and revenue.

In This Role You Will:

Own and deliver B2B pipeline generation

• Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget
• Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews
• Build lead scoring frameworks, funnel definitions, and pipeline attribution models

Build the demand generation infrastructure from scratch

• Partner with Revenue Operations to select, implement, and optimise the marketing technology stack (MAP, intent data, ABM platforms, analytics)
• Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs
• Develop and launch account-based marketing strategies targeting high-value enterprise accounts

Drive content, creative strategy, and relentless optimisation

• Ensure we have the right content and creative assets across all stages of the buyer journey
• Collaborate with Content and Design teams to develop and iterate on high-performing assets
• Establish a rigorous testing culture – constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality

Execute cross-functionally and drive alignment

• Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimise lead handoff
• Mobilise internal marketing teams and external agencies to execute your strategic vision
• Build relationships across Product Marketing, Content, Design, Sales Enablement, and Analytics to deliver integrated campaigns

Leverage Replit's unique PLG-to-Sales motion

• Convert our large base of individual users into qualified B2B opportunities by identifying workplace expansion signals
• Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing

What you’ll bring:

• 10+ years of B2C & B2B demand generation and performance marketing experience, with 5+ years in B2B SaaS focused on enterprise customers
• Proven track record building demand generation from zero-to-one as the first or early demand gen hire, managing multi-million dollar budgets with demonstrated ROI and pipeline contribution
• Deep expertise in ABM strategies (account selection, multi-channel orchestration, measuring engagement) and hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase)
• Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimisation in partnership with Sales and RevOps
• Strong analytical capabilities and obsessive focus on testing – you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
• Proven ability to build cross-functional relationships and provide creative direction for demand generation assets
• Track record converting PLG users into enterprise opportunities, experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus

_This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday._

Full-Time Employee Benefits Include:

💰 Competitive Salary & Equity 💹 401(k) Program with a 4% match ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚼 Paid Parental, Medical, Caregiver Leave 🚗 Commuter Benefits 📱 Monthly Wellness Stipend 🧑‍💻 Autonomous Work Environment 🖥 In Office Set-Up Reimbursement 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings ☕ In Office Amenities

Want to learn more about what we are up to?

• Meet the Replit Agent
• Replit: Make an app for that
• Replit Blog
• Amjad TED Talk

Interviewing + Culture at Replit

• Operating Principles
• Reasons not to work at Replit

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.

Compensation Range: $165K - $215K

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