The ideal candidate will have hands-on experience administering Marketo, Salesforce, and LeanData, and deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar workflow automation tools.

Responsibilities:

• Own and evolve the GTM systems architecture, ensuring Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, and Clay.io work together as a best-in-class, integrated ecosystem.
• Lead the design, governance, and optimization of data orchestration workflows using LeanData, including routing, prioritization, handoffs, and conversion logic across Marketing, SDR, and Sales teams.
• Design and execute a future-state operational roadmap focused on scaling B2B demand generation, ABM, and partner-led growth through automation, improved data flows, and AI-powered insights.
• Build automated lifecycle processes for lead scoring, enrichment, qualification, and cross-functional handoffs using LeanData, Zapier, Clay, Segment, and AI agents.
• Enhance sales productivity by implementing agentic workflows (e.g., automated follow-ups, enrichment workflows, SDR assistance tools) in Outreach and Salesforce.
• Manage data governance across Salesforce, Marketo, and Segment, ensuring reliable attribution, reporting, and pipeline visibility.
• Create AI-informed dashboards and reporting on pipeline performance, lead velocity, conversion, campaign effectiveness, and partner impact.
• Partner with RevOps, Sales Systems, and Engineering to operationalize cross-functional processes that reduce manual work and improve efficiency.
• Support partner/VAR motions through automated attribution, routing rules, partner engagement workflows, and integrated co-marketing processes.
• Continuously evaluate new tools, AI capabilities, and operational improvements that elevate our GTM infrastructure.

Requirements:

• 4+ years in Marketing Operations or Revenue Operations supporting B2B sales-led funnels.
• Hands-on experience administering Marketo, Salesforce, and LeanData.
• Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar workflow automation tools.
• Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
• Experience using AI-driven tools or agentic workflows to automate SDR tasks, enrich lead data, or accelerate GTM execution.
• Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.
• Experience collaborating with Sales, SDR, RevOps, and System/Engineering teams.

Bonus Points:

• Experience in FinTech or enterprise B2B SaaS environments.
• Familiarity with conversational marketing/ABM platforms like Qualified.
• Experience with tools like LeanData and Outreach in support of lead routing and SDR/BDR workflows.
• Experience with paid funnel operations is a plus (Google Ads, LinkedIn Ads, etc.).
• Understanding of partner/VAR operational workflows and partner attribution logic.
• Ability to design scalable integrations using tools like Segment, Zapier, or Workato-style platforms.

Compensation:

The expected salary range for this role is $134,696 - $168,370.

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Your primary responsibility will be to build high-level plans and then jump into the platforms to execute them. You will be the primary expert in the "cockpit" for channels like LinkedIn and Google Ads, optimizing campaigns daily to drive high-quality results and a measurable return on investment (ROI).

You will use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions. You will run target acquisition programs to acquire new leads within the Life Sciences industry.

In this role, you will lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure we are constantly improving our conversion rates. You will create landing pages and perform Conversion Rate Optimization (CRO).

You will partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey.

You will manage our outside media agency, holding them accountable for high-quality work and budget alignment. You will partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities.

You will take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives.

You will measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement.

You will review and recommend new paid advertising technologies and platforms; build business cases and pro forma projections for new and creative paid digital marketing channels.

To be successful in this role, you will need to have 5+ years of professional B2B tech experience focused specifically on managing and executing digital ads. You will need to have expert-level skills in LinkedIn Ads Manager and Google Ads. Experience with 6sense or similar ABM platforms is a huge plus.

You will be comfortable working inside ad tools every single day to optimize performance. You will have a mindset that embraces AI to change how paid media management gets done.

You will be able to turn raw data into smart, actionable recommendations for the future.

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Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.

Key responsibilities include:

• Building and executing 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
• Developing vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
• Partnering with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
• Orchestrating multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
• Tracking and reporting on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
• Defining ABM KPIs and building reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
• Collaborating cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematizing what works into a repeatable ABM playbook

Ideally, you'd have 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.

Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list is also required.

Hands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution is necessary.

Strong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders is essential.

Nice to have experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.

Background in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies is also desirable.

Experience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is highly valued.

We offer a competitive salary range of $128,000-$160,000 USD, comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.

If you're passionate about driving growth and innovation, and have a proven track record in account-based marketing, we encourage you to apply!

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You'll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.

Key responsibilities include:

• Owning and executing the Japan marketing strategy, aligned with global priorities and localized for the Japanese market.
• Driving pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives.
• Leading the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees.
• Driving competitive market intelligence by performing deep-dive analyses against key players in the industry.
• Overseeing the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels, including SEM, Paid Social, Display, Online Video, CTV, Audio, Events, and Partnerships.

You'll partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan. You'll also build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.

Collaboration with Sales and Marketing Operations is key to designing and executing ABM programs targeting strategic accounts. You'll also partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.

Local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives, are also part of your responsibilities. You'll work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad's presence in Japan.

You'll own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. You'll set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.

Finally, you'll manage external agencies, vendors, and partners as needed to support growth goals. Building, mentoring, and developing a high-performing local marketing team as the business scales is also a key responsibility.

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