We're looking for a Senior Marketing Operations Manager to architect and optimize our B2B sales-led and channel-driven GTM engine. This role will define and maintain the systems, processes, and operational rigor that align Marketing, SDR, Sales, and Partner teams.
\nThe ideal candidate will have hands-on experience administering Marketo, Salesforce, and LeanData, and deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar workflow automation tools.
\nResponsibilities:
\nRequirements:
\nBonus Points:
\nCompensation:
\nThe expected salary range for this role is $134,696 - $168,370.
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\nYour primary responsibility will be to build high-level plans and then jump into the platforms to execute them. You will be the primary expert in the "cockpit" for channels like LinkedIn and Google Ads, optimizing campaigns daily to drive high-quality results and a measurable return on investment (ROI).
\nYou will use intent signals (like 6sense) and our proprietary data to target the Life Science accounts and decision-makers that need our solutions. You will run target acquisition programs to acquire new leads within the Life Sciences industry.
\nIn this role, you will lead the strategy for A/B testing ad copy, creative assets, and landing pages to ensure we are constantly improving our conversion rates. You will create landing pages and perform Conversion Rate Optimization (CRO).
\nYou will partner closely with the Website team and vendors to ensure a seamless "click-to-customer" journey.
\nYou will manage our outside media agency, holding them accountable for high-quality work and budget alignment. You will partner with our Analytics lead to turn complex spreadsheets into clear stories about performance, ROI, and growth opportunities.
\nYou will take full ownership of channel budgets and resource allocation across brands and channels to achieve the organization’s objectives.
\nYou will measure and report paid campaign performance against key performance indicators (KPIs), providing strategic recommendations that drive continuous improvement.
\nYou will review and recommend new paid advertising technologies and platforms; build business cases and pro forma projections for new and creative paid digital marketing channels.
\nTo be successful in this role, you will need to have 5+ years of professional B2B tech experience focused specifically on managing and executing digital ads. You will need to have expert-level skills in LinkedIn Ads Manager and Google Ads. Experience with 6sense or similar ABM platforms is a huge plus.
\nYou will be comfortable working inside ad tools every single day to optimize performance. You will have a mindset that embraces AI to change how paid media management gets done.
\nYou will be able to turn raw data into smart, actionable recommendations for the future.
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\nReporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer Goods and scale the 1:1 motion for our highest priority accounts.
\nKey responsibilities include:
\nIdeally, you'd have 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
\nExperience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution across a defined account list is also required.
\nHands-on experience with ABM platforms (Clay, Qualified, Sendoso), marketing automation (Marketo or HubSpot), and Salesforce for pipeline tracking and attribution is necessary.
\nStrong analytical skills with a bias for action, and the ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders is essential.
\nNice to have experience marketing to one or more of the following verticals: Healthcare, Financial Services, Professional Services, or Consumer Goods, with familiarity in the distinct buying dynamics and messaging that resonate in each.
\nBackground in executive engagement programs such as personalized landing, executive event support, direct mail, and familiarity with intent data and account-targeted digital advertising strategies is also desirable.
\nExperience at a high-growth B2B SaaS, enterprise technology, or AI/ML company is highly valued.
\nWe offer a competitive salary range of $128,000-$160,000 USD, comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.
\nIf you're passionate about driving growth and innovation, and have a proven track record in account-based marketing, we encourage you to apply!
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\nYou'll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.
\nKey responsibilities include:
\nYou'll partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan. You'll also build and scale Affiliate, CPL, and review site programs, ensuring strong performance and compliance with local market norms.
\nCollaboration with Sales and Marketing Operations is key to designing and executing ABM programs targeting strategic accounts. You'll also partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies.
\nLocal brand-building efforts, including messaging, positioning, PR, and market awareness initiatives, are also part of your responsibilities. You'll work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging, refine positioning, and strengthen Dialpad's presence in Japan.
\nYou'll own the Japan marketing budget, ensuring efficient allocation of spend to maximize ROI, pipeline contribution, and revenue impact. You'll set clear objectives, KPIs, and forecasts across channels; regularly report on performance and business impact to regional and global stakeholders.
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