Associate Director, Brand Engagement · Brand Engagement, Access Services

Wed, 29 Apr 2026 15:07:53 GMT
Marketing

Brand Engagement, Access Services · Wilmington, Delaware, United States of America · hybrid

Associate Director, Brand Engagement is accountable for the performance of US Patient Support patient and provider support program design and implementation, ensuring the program operations meet brand requirements, and serve as the liaison between brand marketing, Access Strategy, cross-functional partners, and the US Patient Support team.

This position has multi-faceted responsibilities with various contact points internal and external to the company. Key Responsibilities:

Ensures deep understanding of brand strategy, competitive landscape including competitor service mix, technology offerings, and patient and provider challenges and expectations

Provide consultative insights on channel and services strategy best practices and how AZ programs will differentiate the company in the market, sharing learnings from other brands and therapeutic areas

Serve as US Patient Support lead on cross-functional launch teams for new drug launches or label expansions ensuring affordability, field reimbursement, Access 360, and Information Center considerations are represented and communicated back to the respective teams

Accountable for ensuring brand and US Patient Support marketing asset portfolio is comprehensive, delivers outstanding customer experience, and meets brand's goals

Develop program and services training plan for US Patient Support including AZIC, Access 360, FRM, and launch meeting sales track and Market Access track

Accountable for development of US Patient Support brand reporting library including gaining alignment on standard reports as well as services and access and coverage trend analysis

Accountable for program processes and program specific procedures aligned to brand service strategy

Lead internal functional groups (Operations, Training and Quality department, Sales Operations, Business Solutions, among others) and Market Access stakeholders to effectively deliver service improvements and brand initiatives

Accountable for defining program performance metrics, including Service Level Agreements (SLAs) or Key Performance Indicators (KPIs), brand expectations and goals to cross-functional teams

Monitor program adherence to the SLAs and KPIs, and identify process gaps and improvements that build efficiency and deliver a better customer experience

Collaborate with Field Reimbursement Leadership Team and identify and implement process improvements that lead to greater patient and provider satisfaction

Monitor brand forecasted volume to adjust internal forecasts and communicate changes to appropriate parties. Collaborate with AZ brands to monitor volume trends and track program budgets

Participate in account review/strategic planning exercises with the US Patient Support senior leaders

Minimum Requirements:

Bachelor's Degree in Healthcare or related field

5 years relevant experience with progressive responsibilities

Deep understanding of patient and provider support program strategies and tactics

Demonstrated capability to successfully collaborate with brand teams to launch new brands or expanded indications

Experience managing patient access implementation projects such as asset development, data exchanges and reporting workshops

Excellent oral and written communication skills to provide clear messages to all levels within AstraZeneca

Demonstrated ability to effectively establish and maintain working relationships with peers and constituents at all levels of the organization

Demonstrated analysis and problem solving skills using innovative thinking

Experience working with and negotiating with external vendors

Exhibits strategic thinking, takes a consultative approach

Project management proficiencies and comfort with building structure

Exceptional organisational skills with the ability to prioritise and manage high volumes of work from multiple stakeholders and channels in a fast‑paced, dynamic environment.

Preferred:

Master's Degree in Healthcare related field or Business Management

Field Reimbursement experience

Office Working Requirements:

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.