Manager, Experiential Activations · NASCAR

Fri, 24 Apr 2026 14:04:23 GMT
Sports

NASCAR · Charlotte · onsite

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Manager, Experiential Activations based in our Charlotte, North Carolina office.

This role is responsible for the planning, coordination, and execution of NASCAR’s premier fan-facing platform the NASCAR Experience and assisting all Experiential Activations within the company. This role serves as the central hub for cross-functional collaboration, talent integration, and onsite execution,ensuring a seamless, high-energy, and premium fan experience across all events.

Responsibilities:

Lead end-to-end execution of the NASCAR Experience and assist with NASCAR Kids Zone across race weekends

Oversee all programming, logistics, and operational elements to ensure consistency and quality

Serve as an on-site leader for Fan Zone activations when required

Experience Programming & Operations: Develop and manage stage and display programming, including Run of Show creation and execution

Coordinate all driver appearances, partner integrations, and live programming elements

Continuously introduce new ideas to enhance fan engagement and experience quality

Talent & Stakeholder Management: Act as primary liaison for Driver Services, including securing and managing driver appearances

Manage NASCAR Experience talent, including scheduling, travel, and onsite coordination

Partner with internal teams and external stakeholders (Licensing, XM Radio, NASCAR Foundation, etc.) to align programming and logistics

Cross-Functional Coordination: Collaborate with Guest Services, Marketing, Partnerships, and Operations teams to ensure seamless execution

Serve as liaison for key partners and vendors, including Racing Electronics, Racing Experience, Regional Series, Speediatrics / NASCAR Foundation, Levy (Food & Beverage), Mack Trucks, Wasserman & EEG

Operational Management: Oversee credentialing and parking logistics for all Experience-related staff and talent

Manage weekly scheduling and staffing for Fan Service and Guest Service pods

Lead invoice tracking and budget-related coordination

Oversee IT and fiber needs for the Experience footprint

Manage waivers, trophy logistics, and asset distribution

Event Planning & Communication: Lead weekly NASCAR Experience planning calls

Maintain and distribute weekly schedules via the NASCAR Tracks App/Web

Manage creative requests (internally or via design tools such as Canva)

Submit and manage all non-NASCAR event asset requests

Logistics & Asset Management: Oversee Show Car program requests and coordination

Manage hard card distribution for all external vendors

Coordinate golf cart routing and transportation logistics for talent and stakeholders

Ensure proper placement and execution of all experiential assets onsite

Travel & Availability: Travel required for major event weekends and high-priority activations

Provide remote support during non-travel weekends as needed

Other duties as assigned

Required skills / experience:

College degree, preferably in related business field, i.e. Marketing, Sports Management

Minimum 3-5 years sports & event experience required

Self-starter with the ability to take initiative and drive projects from concept through execution

Strong strategic, creative, and quick-thinking capabilities in a fast-paced environment

Excellent project management and organizational skills with high attention to detail

Proven ability to manage multiple stakeholders and concurrent workstreams effectively

Experience operating in live event environments with a strong understanding of onsite logistics

Strong communication and problem-solving skills

Operational mindset with the ability to think critically and execute under pressure onsite

Collaborative team player with a positive, solutions-oriented approach

Ability to manage multiple projects simultaneously and meet tight deadlines

Must be able to work extended hours and event weekends

60% travel required

Valid driver's license