Regional Account Executive (Sport and Fitness) · Red Bull UK

Tue, 28 Apr 2026 14:10:50 GMT
Sales

Red Bull UK · East Anglia · onsite

As a Regional Account Executive, you will be responsible for making Red Bull available and visible in key locations to ensure our consumers can find us in their moment of need. You will specialise in fitness, identifying, targeting, winning, managing and nurturing relationships with independent and small chain gyms in your region. Your goal will be to ensure Red Bull looks like number one in every gym, encouraging trial of Red Bull, and helping Red Bull to become the number one energy drink in fitness.

Your responsibilities will include:

Building a fitness database in your region, that fits Red Bull's priorities, and regional priorities.

Identifying opportunities with that database to drive availability of Red Bull, and win new accounts.

Implementing regional activations, with shopper team, brand team, and field marketing team, in order to make Red Bull top of mind and drive sales.

Establishing effective joint working relationship with key people both internally and externally, including regular reviews with key stakeholders.

Thinking smarter with contacts, by utilising those in the fitness scene to create brand awareness and education.

Ensuring all contacts are educated on Red Bull as a brand, and a product, in order to create brand advocates.

Optimising all aspects of your contact matrix to drive maximise availability and visibility of Red Bull.

Building a regional strategy, that will grow distribution in fitness outlets in your region.

Ensuring the strategy compliments the sports strategy as set by the National Sales Manager, while taking advantage of local trends and opportunities.

Managing multiple operating groups and franchise groups in your region dealing with the key decision makers at a regional level.

Building joint business plans to unlock new distribution.

You will have a passion and experience in the fitness industry, understanding the type of venues you'll be working with, and how they operate. You will also have a track record in achieving targets, and skills that will help to become a great seller: communication, negotiation and objection handling. You will be able to build and present a compelling story with insight and commercial awareness, and have outstanding customer relationship management. You will also have strong organisational and time management skills, and intermediate skills across Microsoft Excel, Word and PowerPoint. You will be able to work autonomously and as part of a team.

Travel will be approximately 90-100%.