The Director, Brand Content Production leads the team responsible for producing social-first content across the NASCAR brand and track platforms. The Director owns how our social content is produced, setting the standards, systems, and culture that allow creators and editors to do their best work at scale across @NASCAR and NASCAR Track channels (Instagram Reels, TikTok, X, Facebook, YouTube).

Responsibilities

• Oversee a team of producers, videographers, editors, and photographers, producing social-first content for organic and paid channels (as needed), setting clear expectations around quality and production standards.
• Lead the production of platform-native content that keeps NASCAR in the conversation, highlighting drivers, moments, trends, and the NASCAR experience across Instagram, TikTok, X, Facebook, and YouTube, with a clear understanding of how production, pacing, and storytelling differ by platform.
• Ensure content is built with a strong understanding of how people consume, engage with, and share content in feed.
• Ensure social-first content resonates beyond core NASCAR fans, reaching broader sports and culture audiences while staying grounded in the sport.
• Establish clear, repeatable production processes across social and brand content, including project intake, creative briefing, timelines, approvals, and delivery.
• Ensure systems are in place, in partnership with NASCAR Productions, to properly archive, tag, and store all brand content for discoverability and reuse across the broader NASCAR ecosystem.
• Partner with production management to align production workflows, schedules, and resourcing across daily content, tentpole moments, marketing initiatives, and paid social campaigns.
• Set standards for shot lists, post-production workflows, file management, and versioning to reduce friction and increase efficiency.
• Create feedback loops between performance data and production decisions, helping teams learn what works and iterate faster.
• Work closely with colleagues to align production with platform strategy, audience goals, and content strategy.
• Build strong partnerships across Brand, Social, and Marketing teams to ensure content is planned and produced collaboratively, not in silos.
• Guide approved ideas from conception through production, ensuring teams are clearly briefed, aligned on expectations, and set up to execute efficiently.
• Help shape original formats and repeatable franchises that showcase drivers, unlock access, and add depth to NASCAR’s content strategy.
• Oversee social and digital video projects from start to finish, owning timelines, budgets, resourcing, and delivery standards.
• Mentor and develop creators and editors, providing clear feedback, coaching, and growth opportunities.
• Stay close to the work when needed, directing shoots, shaping edits, and supporting execution, while empowering the team to own their work.
• Travel: 25%, including weekends

Supervisory Duties

• Directly supervises assigned staff.  Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; and addressing complaints and resolving problems.

Required skills/experience:

• Bachelor's degree from a four-year college or university
• Minimum of 8 years’ experience in content production with a strong emphasis on social-first storytelling and brand expression; or equivalent combination of education and experience.
• Proficient on company provided hardware and software.
• Proven leader with experience building and mentoring high-performing creative teams.
• Able to inspire original thinking, push creative boundaries, and foster a culture of collaboration, speed, and risk-taking.
• Strong track record of developing team talent, from coaching junior editors to guiding experienced editors toward stronger, more impactful work.

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Responsibilities

Develop and execute communications plans for assigned NASCAR-owned tracks, including drafting press materials and strategic messaging. Lead proactive media outreach, securing earned coverage across local, regional, and national outlets. Support race weekends by moderating press conferences, staffing executive interviews, managing credentials, and overseeing post-race media operations. Manage advance event promotion initiatives in assigned markets to generate year-round media exposure. Partner with internal teams on communications related to public affairs, real estate matters, partnerships, and business initiatives. Oversee track-related media monitoring, analysis, and distribution through Meltwater. Serve as an on-site media contact during race events and support additional communications projects as needed.

Requirements

• Bachelor’s degree and 5+ years of communications experience, or equivalent combination of education and experience.
• Sports industry experience preferred.
• Strong writing, media relations, and interpersonal skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, detail-oriented, and results-driven team player.
• Strong organisational, presentation, and time management skills.
• Willingness to work evenings and weekends as required.

Why This Role?

If you thrive in a fast-paced sports environment and want to lead high-impact communications initiatives, this role offers front-line ownership of media strategy at some of NASCAR’s most visible events.

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The Digital Content Producer plays a critical role in the creation of innovative and captivating content with a primary focus on YouTube and crossover opportunities across NASCAR's broader digital platforms. This role blends creative storytelling with strategic platform expertise.

Duties

• Ideate, produce, and edit engaging videos that elevate the NASCAR brand, highlight its drivers and culture, and grow our fan base through platform-native, audience-first storytelling.
• Develop and produce original YouTube-first content that entertains, informs, and connects fans to the sport, its personalities, and its culture.
• Contribute to all aspects of the creative process — from concept through delivery — including ideation, scripting, shooting, and editing of long-form, episodic, and short-form video content.
• Experiment with new storytelling formats, leveraging YouTube-native tools (e.g., thumbnails, end screens, playlists) and best practices for audience growth, watch time, and retention.
• Collaborate across teams (social, marketing, editorial, production) to create shot lists and content plans for race weekends, events, and off-track features.
• Travel as needed to races and events to shoot and produce content that brings the NASCAR experience to life.
• Oversee projects to ensure quality, timeliness, and creative alignment with NASCAR's voice and goals.
• Stay current on digital trends, audience behaviours, and platform updates to continually evolve NASCAR's YouTube and social presence.
• Travel: 30%, including weekends during race seasons.

Required Skills/Experience

• Bachelor's degree or equivalent from a four-year college or university.
• Minimum of four years' related experience; or equivalent combination of education and experience. One to two years of professional experience in digital video production, ideally focused on YouTube or social media storytelling.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or equivalent.
• Proficient on company-provided hardware and software.
• Valid driver's license
• Ability to thrive as part of a collaborative team.
• Ability to thrive on creativity and data-driven insights in a fast-paced production environment.
• A digital video native with a deep understanding of YouTube's unique ecosystem.
• Able to manage multiple projects under tight deadlines.
• Exceptional organisational and time management skills, with flexibility to adapt to shifting priorities.
• Understanding of the sports industry, ideally with familiarity in motorsports, preferred.
• A portfolio demonstrating successful digital video creation is preferred

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Essential Duties and Responsibilities

• Oversee all walk-up ticket sales and customer inquiries.
• Hire, staff, and schedule ticket office personnel and locations.
• Collaborate with the Regional Director of Ticketing, Ticketmaster, internal and external teams, and track partners to develop and execute ticketing strategies.
• Support the implementation of key Consumer Admissions strategic initiatives.
• Evaluate and recommend improvements to enhance and simplify the digital ticket fulfillment experience.
• Regularly review system setup to ensure consistency and an enterprise-wide view.
• Conduct research and provide insights to support commemorative ticket and digital fulfillment decisions.
• Perform other duties as assigned.

Qualifications

• Minimum two (2) years of experience with ticketing software, preferably Ticketmaster.
• Bachelor’s degree or equivalent combination of education and experience.
• Advanced proficiency in Microsoft Office, particularly Excel.
• Strong verbal and written communication skills.
• Ticket office experience preferred.
• Proven ability to manage projects from concept through implementation.
• Knowledge of current and emerging technologies impacting ticket sales and operations.
• Self-motivated with the ability to prioritise and work independently.
• Demonstrated leadership skills in a fast-paced, revenue-driven environment.
• Operational knowledge of the Ticketmaster system and experience with Microsoft Dynamics CRM preferred.
• Strong interpersonal, problem-solving, and budget management skills.
• Strategic thinker with the ability to generate innovative ideas.
• Flexibility to work evenings, weekends, and holidays as needed.
• Understanding of racing and commitment to delivering an exceptional fan experience preferred.
• Customer-focused with strong attention to detail and accuracy.

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The Social Content Producer pushes the brand forward by creating bold, social-first content. The Producer conceptualises, shoots, and edits short-form video for social platforms, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.

Role Details

Key Responsibilities

• Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR's history and fandom, and delivers the on-track product and giving fans access in a fresh way.
• Partner with the Social team to deliver at-track and event coverage; includes creating race-weekend shot lists, traveling to events, and producing content on site that supports the overall creative vision
• Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.
• Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.
• Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts.
• Manage projects end-to-end, from conception through execution, ensuring work meets quality and timeline expectations.
• Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.
• Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.
• Use performance data and analytics to help evaluate content and inform future creative decisions.
• Travel: 20%, including evenings and weekends

Required Skills and Experience

• Bachelor's degree (B. A.) from four-year college or university in a related field
• Minimum of four (4) years professional experience in video production, preferably with a focus on social media or digital content; or equivalent combination of education and experience.
• Proficient in company-provided hardware and software, including Microsoft Office Suite. Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar. Experience with motion graphics and visual effects using Adobe After Effects.
• Valid driver's license
• Proficient in shooting high-quality video on lightweight camera setups in fast-moving environments
• Ability to work collaboratively in a fast-paced and creative team environment.
• Excellent organisational and time management skills with the ability to manage multiple projects simultaneously.
• Able to thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.
• Strong understanding of the best practices for social-first content on Instagram Reels, TikTok, YouTube, Facebook, X.
• Strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms
• Familiarity with the sports industry, particularly motorsports.
• A portfolio showcasing successful social-first video projects and innovative content strategies.

Benefits

We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

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At NASCAR, you will find a community of individuals who care about our sport and are united in seeing it grow. We seek a talented professional to join our team as a Content Production Manager based in our Charlotte, North Carolina office.

The Content Production Manager serves as the central link between the Social Media and YouTube brand team, NASCAR drivers, teams, and external production partners. This role is responsible for bringing concepts to reality by building production plans needed to execute across digital and social platforms, applying an understanding of platform best practices, timelines, and workflows to ensure content is produced at a high level and delivered in a way that meets both creative intent and platform needs.

Duties include but are not limited to:

• Serve as a primary production point-of-contact for NASCAR’s digital brand content, coordinating across internal stakeholders, teams, drivers, and third-party production partners to ensure projects move smoothly from conception to delivery.
• Manage multiple concurrent digital video projects, overseeing timelines, workflows, approvals, and communication across all phases of production.
• Support production planning and execution for social media and YouTube initiatives, ensuring alignment with platform-specific strategies, audience expectations, and brand goals.
• Provide day-to-day production guidance and creative problem-solving with internal teams and external partners to keep projects on track and aligned with objectives.
• Identify production risks early and proactively escalate issues, tradeoffs, or resourcing needs to keep timelines and deliverables on schedule.
• Own final production readiness, ensuring all content meets delivery requirements, spec needs, and platform standards.
• Collaborate closely with Project Management team to align production needs, schedules, and deliverables across campaigns and tentpole moments.
• Act as a liaison between Creative, Production, and business stakeholders, helping translate creative ideas into executable production plans.
• Help manage project-level production budgets, ensuring efficient use of resources while maintaining quality and meeting deadlines.
• Contribute to the evolution of NASCAR’s digital production workflows, identifying opportunities to improve efficiency, clarity, and scalability across social and YouTube content.

Travel: 50% including weekends

Required skills/experience:

• Bachelor's degree (B. A.) from a four-year college or university in Media Production, Journalism, or related field,
• Minimum of five (5) years’ experience in digital media production, content operations, or production management, preferably within sports, entertainment, or branded content; or equivalent combination of education and experience.
• Proficient in company-provided hardware and software, including Microsoft Office Suite.
• Proven ability to communicate effectively with a wide range of stakeholders, including creative teams, executives, talent, and external partners.
• Highly organized, detail-oriented, and comfortable managing schedules, priorities, and shifting timelines.
• Demonstrated experience managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Experience working with production management tools, asset trackers, and post-production workflows.
• Strong understanding of social media and YouTube production workflows, including platform-specific content needs and timelines.
• Experience supporting or managing digital video production budgets.
• Background working with athletes, teams, or talent-facing productions.

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This position is ideal for a broadcast professional with strong communication skills, excellent organisational abilities, and experience working within sports, league operations, television production, or live event environments.

Responsibilities

• Interface and manage day-to-day relationships with partner programming, production, marketing, sales, and communications groups.
• Oversee the approval/execution of weekly partner requests (related primarily to programming and production needs).
• Schedule and moderate weekly meetings between Competition, tracks, and broadcast partners to discuss upcoming week events and logistics.
• Manage department support of partner needs at media days, production/marketing shoots, etc.
• Maximize affiliate relationships and integrate with marketing initiative, tracks, etc.
• Distribute weekly event logistics and materials to broadcast production groups.
• Analyse commercial formats and work with networks to optimise to enhance viewing.
• Act as the on-site Broadcasting contact for select race events.
• Create and edit presentation materials and documents using Microsoft PowerPoint, Word, Excel, Adobe, and other programs as needed.
• Additional projects, as assigned to support broadcast partnerships and NASCAR's growth initiatives.
• Travel: Approximately 25%, including weekends during race seasons

Requirements

• Bachelor's degree from a four-year college or university.
• Minimum 5 years of experience in sports league operations, television/broadcasting, or a related field.
• Proficient in Microsoft Office Suite and Adobe tools.
• Strong communication and relationship-building skills.
• Ability to manage multiple projects, deadlines, and partner requests in a fast-paced, high-pressure environment.
• Exceptional organisation and attention to detail.
• Ability to adapt to shifting priorities and work effectively with diverse stakeholders.

Benefits

We offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.

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What you'll do

As a Part-Time Official, you will be responsible for the following tasks:

• Inspecting pit road to ensure compliance with rules and regulations
• Starting and stopping races in a timely and safe manner
• Communicating with drivers and pit crews to ensure a smooth and safe racing experience

What you need

To be successful in this role, you will need the following skills:

• Strong knowledge of racing rules and regulations
• Excellent communication and interpersonal skills
• Ability to work in a fast-paced and dynamic environment

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What you'll do

• Drive a tram/bus at 15 mph or less
• Ensure the on-board ambassador is performing duties
• Perform a safety checklist

What you need

• CDL Required (Class A or B)

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What you'll do

• Operate equipment of all types as directed and maintain equipment as necessary to meet the goals and objectives of the facility.
• Maintain landscaped areas as required to achieve desired results in the overall appearance of the facility.
• Clean grounds, including but not limited to, removal of trash and litter, year-round.

What you need

• Ability to work outdoors in changing weather conditions for extended periods.
• Reliable transportation to and from the track location.

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What you'll do

• Serve as the primary editor for brand commercials, sizzles, specialty projects, and other key creative deliverables.
• Edit, refine, and assemble footage into polished, broadcast-quality content that aligns with NASCAR's brand tone, pacing, and creative intent.

What you need

• Five (5) years of Post-Production experience and/or training; or equivalent combination of education and experience.
• Expert-level proficiency with industry-standard post-production tools such as Adobe Premiere, After Effects, Photoshop, Avid Media Composer, DaVinci Resolve, Red Giant Software, and Frame.io.

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What you'll do

As a Medical Event Staff, you will be responsible for the following tasks:

• Perform medical triage and first aid treatment functions.
• Assist Nurse, PA, or Doctors, as needed.
• Assist in management of supplies.

What you need

To be successful in this role, you will need the following skills:

• Current BLS CPR card.
• Arizona State EMT or Paramedic (ER PCT okay).

Why this matters

This role is critical to the success of our events and requires a high level of attention to detail and ability to work well under pressure.

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What you'll do

As a Sales Associate, you will be responsible for greeting customers, responding to questions, and providing outstanding customer service. You will also operate the cash register, manage financial transactions, and balance drawers.

What you need

• Prior customer service experience is strongly preferred.

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What you'll do

Assist Special Events Manager with all aspects of Private & Special events including:

• Contract Creation
• Room Layouts
• Design Set-Up
• Vendor Management
• Catering + BEOs

What you need

• Current Student enrolled in a Hospitality management Program or recent graduate with a degree in Hospitality/Event Management

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What you'll do

• Provide event specific information to guests
• Control access into hospitality areas, garages, paddocks and other areas requiring specific credentials

What you need

• Exceptional Interpersonal and communication skills
• Reliability and punctuality

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