Your role will span marketing, co-selling, technical support, and model launch program management to ensure a successful partnership and a direct impact on revenue growth and profitability.

As the main point of contact, you will collaborate closely with our partner companies to ensure they meet their goals, are satisfied with fal's platform, and stay informed on the latest industry trends.

Success in this role requires a combination of strong business acumen, technical understanding, and the ability to lead complex, cross-functional initiatives.

Key responsibilities include:

• Contract Negotiations & Procurement: Lead complex commercial negotiations, including Master Service Agreements (MSAs), NRE, cost models, open-book pricing, ramp and capacity commitments, and risk-buy frameworks.

• Partner Relationship Management: Develop and manage strong relationships with key stakeholders at partner companies, ensuring alignment on business goals and fostering long-term, mutually beneficial success.

• Drive Model Launches: Oversee the successful deployment and scaling of generative AI models with partners, including coordination with technical teams to ensure seamless execution.

• Infrastructure Development: Work with partners to design and implement infrastructure solutions that support their AI model deployments, ensuring reliability, scalability, and performance.

• Co-Selling and Marketing: Collaborate with partners on joint marketing initiatives, co-sell opportunities, and product integrations to drive revenue growth.

• Program Management: Lead the execution of the Model Launch Program, managing timelines, deliverables, and cross-functional teams to ensure that models are launched successfully and on schedule.

• Drive Revenue and KPIs: Focus on driving revenue growth and profitability with your partner portfolio. You will be responsible for meeting specific KPIs, including consumption-based revenue targets, partner satisfaction, and expansion opportunities.

• Industry Insight: Stay informed about trends in AI, machine learning, and generative media to proactively identify opportunities and provide thought leadership to partners.

• Partner Success: Ensure partners have the resources and support they need to succeed. Manage the end-to-end partner experience to foster long-term, mutually beneficial relationships.

Requirements include:

• 4+ years of experience at an infrastructure or cloud company, with demonstrated expertise in contract negotiations and managing strategic partnerships and driving go-to-market initiatives,

• Previous experience in Account Executive (AE) roles particularly within the AI, technology, or enterprise software industries is preferred,

• Proven track record of driving partner success and managing complex, multi-stakeholder initiatives from inception to execution.

• Strong understanding of AI infrastructure, generative models, and model deployment processes.

• Experience in co-selling, joint marketing, and building go-to-market strategies with external partners.

• Expertise in program management with the ability to manage multiple complex projects simultaneously, meeting deadlines and delivering results.

• Strong communication skills, with the ability to engage technical and non-technical audiences and lead cross-functional teams.

• A proactive, problem-solving mindset with the ability to adapt to a fast-changing landscape.

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By combining high-performance inference, orchestration, and observability in one seamless platform, fal enables companies to bring new AI-powered products to life without the heavy lift of managing complex infrastructure.

With rapid adoption across industries and a generative media market projected to expand by hundreds of billions over the next decade, fal is uniquely positioned to become a foundational platform in the next wave of AI innovation.

About the Role

You are a seasoned Account Executive with a proven track record of driving significant revenue growth in AI, SaaS, or technology startups. You excel at navigating complex sales cycles, building long-term relationships with enterprise customers, and leading strategic negotiations. By leveraging your deep understanding of AI infrastructure, you will help innovative organisations adopt fal's platform, amplify their capabilities, and shape the future of AI-powered media on a global scale.

What You’ll Do

• Own and optimise the entire sales cycle,from high-level prospecting to enterprise-level contracting,while effectively articulating fal's AI infrastructure benefits.

• Develop and implement advanced sales strategies to break into new markets, manage executive-level relationships, and consistently exceed revenue targets.

• Lead detailed product demonstrations and complex contract negotiations, ensuring alignment with both technical and business stakeholders.

• Provide strategic market insights and champion customer feedback to influence product roadmaps and priority features.

• Mentor junior members of the sales team, fostering a culture of knowledge sharing and consistent performance improvement.

What You’ll Bring

• 3+ years of B2B sales experience in AI, SaaS, or technology startups, with a strong track record of exceeding quotas.

• Proficiency in engaging and selling to C-suite or other high-level decision-makers within complex organisational structures.

• Exceptional negotiation skills, including the ability to navigate multi-stakeholder deals with technical, legal, and financial components.

• Outstanding communication and presentation abilities, capable of addressing both technical and non-technical audiences effectively.

• A growth mindset with a passion for generative AI and a drive to pioneer cutting-edge solutions in a fast-paced environment.

You'll Thrive Here If You

• Lead with empathy and curiosity. You invest time in understanding your customers’ priorities and how Generative Media can advance their goals.

• Are passionate about AI. You’re excited by the potential of generative models to transform creativity, media, and business outcomes.

• Love to build. You thrive in fast-growing environments where you can shape systems, processes, and playbooks from the ground up.

• Welcome ambiguity. You approach new challenges with creativity, persistence, and an experimental mindset.

Why fal

At fal, you’ll join a rapidly scaling company defining how AI moves from experimentation to production. This is an opportunity to shape the future of enterprise AI adoption while building deep relationships with customers who are transforming their industries through intelligent technology.

What we offer at fal

• Interesting and challenging work

• Competitive salary and equity

• A lot of learning and growth opportunities

• We are currently hiring in downtown San Francisco.

• We offer visa sponsorship and will help you relocate to San Francisco.

• Health, dental, and vision insurance (US)

• Regular team events and offsites

Compensation

• $300,000 - $360,000 OTE + equity + comprehensive benefits package

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You'll shape the future of fal's inference engine and ensure our generative models achieve best-in-class performance. Your work directly impacts our ability to rapidly deliver cutting-edge creative solutions to users, from individual creators to global brands.

Day-to-day, you'll set technical direction, guide your team to build high-performance inference solutions, and personally contribute to critical inference performance enhancements and optimizations. You'll collaborate closely with research & applied ML teams, influence model inference strategies and deployment techniques, and drive advanced performance optimizations.

As a leader, you'll mentor and scale your team, coach and expand your team of performance-focused engineers, and help them innovate, solve complex performance challenges, and level up their skills.

To succeed in this role, you'll need to be deeply experienced in ML performance optimization, understand the full ML performance stack, and know inference inside-out. You'll also need to thrive in cross-functional collaboration and have excellent leadership skills.

If you're ready to lead the future of inference performance at a fast-paced, high-growth frontier, apply now!

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Key Responsibilities:

• Own and manage a portfolio of high-value enterprise customers across China and the broader APAC region.
• Act as Fal.ai's first GTM representative in APAC, helping establish regional account strategies, operating rhythms, and customer engagement best practices.
• Serve as the primary point of contact for strategic accounts, building trusted relationships with both technical and executive stakeholders.
• Develop and execute account plans focused on expansion, increased platform adoption, and consumption-based revenue growth.
• Partner closely with engineering and product teams to scope, design, and deliver complex, high-impact customer solutions.
• Operate with a high degree of responsiveness and accountability, ensuring timely communication with customers and internal teams across global time zones.
• Own and exceed a consumption-based revenue target, maintaining accurate forecasting and reporting.
• Lead customer engagements including QBRs, executive briefings, and regional or on-site meetings as needed.
• Analyze account usage and performance metrics to identify trends, risks, and growth opportunities.
• Stay informed on developments in AI and Generative Media to shape customer strategy and provide actionable product feedback.

Requirements:

• Fluency in Mandarin and English (required) with the ability to conduct professional, business-level conversations in both languages.
• 6+ years of experience managing enterprise customers selling to software developers, engineering, or data teams.
• Proven success managing $10M+ annual revenue portfolios and consistently meeting or exceeding quota.
• Experience operating autonomously in fast-paced, high-growth environments, ideally as an early regional or GTM hire.
• Strong track record of managing complex, multi-stakeholder enterprise relationships.
• Experience engaging directly with senior executives and navigating large, global organizations.
• Exceptional communication, organization, and follow-through, with a strong bias toward responsiveness.
• Comfort working remotely with distributed teams across APAC, the US, and other regions.
• Ability to translate technical concepts into clear business value for both technical and non-technical audiences.

Why you'll thrive here:

• Lead with empathy and curiosity. You invest time in understanding your customers' priorities and how Generative Media can advance their goals.
• Are passionate about AI. You're excited by the potential of generative models to transform creativity, media, and business outcomes.
• Love to build. You thrive in fast-growing environments where you can shape systems, processes, and playbooks from the ground up.
• Welcome ambiguity. You approach new challenges with creativity, persistence, and an experimental mindset.

What we offer:

• Interesting and challenging work
• Competitive salary and equity
• A lot of learning and growth opportunities
• Regular team events and offsites

Compensation:

Competitive Salary + equity + comprehensive benefits package

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You'll sit at the intersection of engineering, product, and GTM. Your scrappy prototypes, experiments, and content will be the first touchpoint for new creators, studios, and Fortune 500 innovation teams. When you do your job well, the rest of the company feels it in tomorrow's dashboards.

Responsibilities:

• Spin up lightweight client libraries, demo apps, or event microsites in a few hours.
• Run data-driven experiments. Segment cohorts, design A/B tests, and automate reporting. We have a clear, metric-based view of acquisition cost and activation rate for every segment.
• Draft compelling blog posts, tweets, and teardown threads (zero “AI slop”).
• Our content consistently drives qualified sign-ups and sparks industry conversations.
• Own customer touchpoints: Meet prospects, debug their first calls, and represent fal at meetups and hackathons. Prospects leave every interaction saying, “These folks get it,and ship fast.”
• Identify high-leverage problems, time-box solutions, and ship. After ramp-up, you propose your own roadmap,and we mostly just say “Yes.”

Nice to have:

• Prior experience in PLG or developer-tool startups
• Familiarity with growth analytics stacks
• A portfolio of technical writing, open-source libs, or side projects

Compensation:

$170,000 - $220,000 + equity + comprehensive benefits package

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We are seeking a highly skilled Technical Support Engineer to provide high-quality support and service to our Customer base and Internal teams.

As a Technical Support Engineer, you will play a critical role in providing advanced support directly to our Customers, and collaborating with engineering and Sales teams to enhance our products and services.

Responsibilities:

• Resolve technical issues and provide advanced support directly to customers, including support for fal's platform (APIs, UI issues, and troubleshooting errors).
• Support users across multiple products via email, chat, and Slack.
• Troubleshoot integration issues, including authentication problems (OAuth, API keys), HTTP errors, malformed requests, rate limits, and API misconfigurations.
• Analyze API logs, error messages, and request/response payloads to identify root causes.
• Manage support tickets by responding within SLA timeframes, escalating complex issues appropriately, and maintaining detailed case records.
• Reproduce, escalate, and document bugs or edge cases in collaboration with engineering.
• Provide structured feedback to engineering teams regarding platform reliability, performance bottlenecks, and customer-reported issues, serving as an internal advocate for customer pain points and product improvement.
• Assist with testing and validation of new features, releases, and infrastructure changes before production deployment.
• Write and maintain technical content, including use case guides, how-to examples, FAQs, solutions for common errors, and documentation of issues and resolutions for the knowledge base.
• Improve developer documentation to make integration as self-serve as possible.

What You Bring:

• Strong analytical thinking, technical problem-solving skills, and a systematic approach to troubleshooting technical issues across web platforms, cloud environments, and enterprise software.
• Experience supporting and troubleshooting REST APIs and backend services, including working directly with REST APIs and authentication flows (OAuth2, API keys).
• Experience using monitoring, logging, and observability tools to support production systems.
• Familiarity with AI platforms, machine learning systems, or data-intensive applications.
• Excellent written and verbal communication and interpersonal skills, with the ability to clearly and empathetically explain complex technical concepts to both technical and non-technical stakeholders/users in English.
• Experience providing technical support with a customer-first mindset, demonstrating patience, empathy, and a focus on user success.
• Strong technical writing abilities with experience creating and maintaining user guides, FAQs, and troubleshooting documentation.
• Demonstrated ability to prioritize effectively, respond quickly to critical issues with a sense of urgency, and maintain composure under pressure.
• Ability to work independently and collaboratively, handling multiple concurrent support cases while maintaining quality and meeting response time commitments.
• Self-starter who can identify process improvements and proactively address recurring issues (Initiative).
• Familiarity with tools such as Slack, Linear, Notion, and GitHub.
• Familiarity with authentication protocols like REST APIs, OAuth2, JWT, and API key auth.

Why fal:

At fal, you'll join a rapidly scaling company defining how AI moves from experimentation to production. This is an opportunity to shape the future of enterprise AI adoption while building deep relationships with customers who are transforming their industries through intelligent technology.

What we offer at fal:

• Interesting and challenging work
• Competitive salary and equity
• A lot of learning and growth opportunities
• Regular team events and offsites

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Responsibilities:

• Research and document the company's positions on complex accounting matters under US GAAP (ASC 606, ASC 718, ASC 842, and others)
• Draft and maintain accounting policy memos
• Serve as the go-to resource for accounting questions across the business
• Partner with Sales, Legal and Strategic Finance on structuring new transactions and arrangements

Revenue Recognition (ASC 606):

• Own end-to-end revenue recognition for the company's product and services offerings
• Review customer contracts and develop SSP analyses and revenue waterfalls
• Own the revenue system implementation
• Ensure proper documentation of 5-step model assessments for all revenue streams
• Work cross-functionally with Sales, Legal, and Deal Desk on non-standard arrangements

Equity Accounting (ASC 718):

• Manage all stock-based compensation accounting
• Partner with HR and Legal on new equity programs and modifications
• Coordinate with external valuation firms on 409A valuations

Financial Reporting:

• Lead the preparation of internal financial statements on a monthly, quarterly and annual basis, and management reporting packages
• Support the external reporting and communications
• Assist in drafting financial statements and disclosures

Tax Support:

• Assist the tax function with quarterly and annual provision work (ASC 740)
• Support sales tax reconciliation
• Coordinate with external tax advisors on compliance and planning matters

Qualifications:

• Bachelor's degree in Accounting or Finance; CPA required
• 8+ years of progressive accounting experience, with a mix of Big 4 public accounting and industry (tech or SaaS strongly preferred)
• Deep technical knowledge of US GAAP, particularly ASC 606, ASC 718, and ASC 842
• Experience supporting or leading an external audit process
• Strong written communication skills , you can translate complex accounting into clear, concise memos
• Comfortable working in a fast-paced, high-growth startup environment with evolving processes
• Experience with NetSuite, Carta, Shareworks, or similar tools a plus
• AI and Automation first. You use the latest AI tools, or even creating your own to automate processes

Why Join Us?

• Opportunity to shape the accounting foundation of a high-growth AI startup.
• Work with a collaborative, mission-driven team.
• Competitive compensation, equity, and benefits.
• High autonomy and real ownership over core financial operations.

Compensation:

• $160,000 - $200,000 + equity + comprehensive benefits package

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You will build high-performance, reliable solutions across cloud-native platforms and global infrastructure.

Responsibilities

• Identify, design, and develop foundational backend services that power Fal's commerce platform
• Partner with product teams to understand functional requirements and deliver solutions that meet business needs
• Write clear, well-tested, and maintainable software and IaC for both new and existing systems
• Analyze and improve the robustness and scalability of existing distributed systems, APIs, databases, and infrastructure
• Conduct design and code reviews, create developer documentation, and develop testing strategies for robustness and fault tolerance

Requirements

• 5+ years of demonstrated experience in building large scale, fault tolerant, distributed systems and API microservices
• Expert-level programmer in one or more of Python, Go, Or Rust
• Experience designing, analyzing and improving efficiency, scalability, and stability of various system resources
• Proficiency in writing and maintaining Infrastructure as Code (IaC)
• Proficiency in version control practices and integrating IaC with CI/CD pipelines
• Experience with payment processors (e.g. Stripe) and billing systems a plus
• Experience with Kubernetes, or containers a plus
• Experience building and operating data infrastructure (Kinesis, Airflow, Kafka, etc) a plus

What we offer at Fal

• Interesting and challenging work
• Competitive salary and equity
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco
• Health, dental, and vision insurance (US)
• Regular team events and offsite

Compensation

$180,000 - $250,000 + equity + comprehensive benefits package

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You will have access to our massive GPU cluster for training and inference. Some core technologies we use include Python, torch, diffusers, and the fal Python SDK. You'll work alongside a team dedicated to quickly iterating on and deploying new AI breakthroughs. You have work published in ICCV, ICML, Neurips, CVPR.

What we offer at fal includes interesting and challenging work, competitive salary and equity, a lot of learning and growth opportunities, health, dental, and vision insurance (US), regular team events and offsites.

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As a Product Engineer at fal, you will have access to our cloud infrastructure for development and deployment.

Responsibilities:

• Make our model playgrounds more interactive and help make them more discoverable.

• Collaborate with a cross-functional team to rapidly iterate and deploy new features.

• Craft robust APIs, manage databases, and develop interactive user interfaces.

What we offer at fal:

• Interesting and challenging work

• Competitive salary and equity

• A lot of learning and growth opportunities

• We offer visa sponsorship and will help you relocate to San Francisco.

• Health, dental, and vision insurance (US)

• Regular team events and offsite

Compensation:

• $180,000 - $230,000 + equity + comprehensive benefits package

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As a Sr/Staff Software Engineer, you will work cross-functionally with Product, Finance, and Infrastructure teams to ensure our billing system is robust, accurate, and capable of supporting new pricing models as our product grows.

Key Responsibilities:

• Design and build event-driven billing systems that process real-time usage data.
• Integrate with Orb for usage metering and Stripe for payments and invoicing.
• Build Python-based microservices running on Kubernetes to handle billing workflows.
• Develop data storage and processing flows for downstream analysis in BigQuery.
• Collaborate with product engineers to build Next.js dashboards and admin tools for billing insights and reconciliation.
• Ensure billing systems are accurate, auditable, and scalable to support new product launches and pricing models.
• Partner with Finance to automate reporting, reconciliation, and revenue analytics.

Requirements:

• Experience with usage-based billing systems or event-driven architectures.
• Strong Python skills for backend microservices.
• Familiarity with Stripe (payments, invoicing) and Orb (usage metering) APIs.
• Experience with Postgres for transactional data and BigQuery for analytics.
• Experience with Kubernetes and containerized deployments.
• Ability to build admin interfaces or customer dashboards using Next.js.
• Comfort working with event-driven data pipelines (e.g., Kafka, Pub/Sub, or similar).
• Strong cross-functional collaboration skills with Finance, Product, and Data teams.

Nice to Have:

• Experience with FinTech, SaaS, or cloud usage billing at scale.
• Familiarity with cloud providers (AWS, GCP) and their billing models.
• Knowledge of pricing experimentation or monetization platforms.

Compensation:

• $160,000 - $200,000 + equity + comprehensive benefits package

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You will be a foundational technical owner of our Serverless product as it scales to thousands of enterprise customers, with real responsibility, autonomy, and impact. This is a chance to help build a new product vertical from the ground up inside a company that is already scaling at rocket-ship speed.

Your responsibilities will include:

• Building and maintaining core Serverless UI features (dashboards, logs, observability, configuration, usage)
• Designing and implementing backend APIs that power the Serverless product experience
• Improving performance, reliability, and scalability of customer-facing systems
• Working closely with Infrastructure to ensure product features align with platform capabilities
• Owning features end-to-end, from design through production and iteration

We're looking for a strong experience working across both frontend and backend, proficiency with TypeScript, Python, Postgres, and Next.js, and experience owning features end-to-end in production systems. Ability to context switch between UI, backend, and performance work, product-minded engineer who values clean abstractions and long-term maintainability, comfortable working in a fast-moving, low-process environment.

Nice to have experience building developer platforms or infrastructure-adjacent products, familiarity with observability tooling (logging, metrics, tracing) in production environments, background in distributed systems, container orchestration, or cloud-native architectures, experience with real-time systems, streaming logs, or high-throughput data pipelines, exposure to technologies such as Kubernetes, Prometheus, Datadog, gRPC, or similar systems, entrepreneurial mindset and strong ownership mentality.

We offer interesting and challenging work, competitive salary and equity, a lot of learning and growth opportunities, visa sponsorship and relocation assistance, health, dental, and vision insurance, regular team events and offsite.

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Field Marketing Manager

Company Background

fal is building a platform that powers creators, studios, and developers with tools for generating media.

Job Description

You will sit at the intersection of brand, community, and revenue. From meetups to executive dinners to strategic sponsorships, your job is to make fal impossible to ignore in key markets. You will be a close partner to sales, with shared goals and full ownership of field execution.

Responsibilities

• Own field marketing end-to-end , strategy, execution, and measurement , in collaboration with sales and growth
• Plan and host high-impact experiences (events, webinars, dinners, roundtables, sponsorships) designed to generate and accelerate pipeline
• Build and nurture local ecosystems , developers, creators, partners, influencers, media , to expand fal's reach and reputation
• Drive measurable results, with clear reporting on campaign performance, ROI, and contribution to revenue
• Continuously experiment and optimize, leaning into what works and iterating fast on what doesn't

Requirements

• 2–5 years of experience in field marketing, growth, or GTM roles at high-growth startups
• Know how to partner closely with sales and align marketing activations to pipeline goals
• Have strong project management skills and can juggle multiple events or campaigns at once
• Bonus: you're a confident public speaker and comfortable representing fal at events

Compensation

$150,000 - $210,000 OTE + equity + comprehensive benefits package

What We Offer

• Interesting and challenging work
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites

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As an Enterprise Product Manager at Fal, you will work closely with large customers, shape pricing and packaging, and help define features that support organisation-level use cases.

Responsibilities

• Partner directly with enterprise customers to understand needs and gather feedback
• Drive product decisions around pricing, packaging, and enterprise features
• Define and prioritise org-level capabilities (security, access control, usage, billing, integrations)
• Collaborate with engineering, sales, and leadership to deliver enterprise-ready solutions
• Support enterprise sales cycles with product expertise

Requirements

• 5+ years of product management experience, including enterprise products
• Strong customer-facing experience with large organisations
• Experience with enterprise pricing models and buying processes
• Ability to turn customer input into clear, product direction

What we offer at Fal

• Interesting and challenging work
• Competitive salary and equity
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco.
• Fully covered health, dental, and vision insurance (US)
• Regular team events and offsite

Compensation

• $200,000 - $250,000 + equity + comprehensive benefits package

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We are seeking a skilled Backend Engineer to join our team in San Francisco. As a Backend Engineer, you will be responsible for building high-performance, reliable proxies to our partner model providers.

Responsibilities:

• Identify, design, and develop foundational HTTP proxies and fall serverless endpoints for 3rd party model providers
• Write clear, well-tested, and maintainable software
• Analyze and improve the robustness and scalability of our existing proxies, APIs and fallback infrastructure
• Conduct design and code reviews, create developer documentation, and develop testing strategies for robustness and fault tolerance

Requirements:

• 3+ years of demonstrated experience in building HTTP services with Python
• Experience designing, analysing and improving efficiency, scalability, and stability of various system resources
• Proficiency in version control practices and CI/CD pipelines

What we offer at fal:

• Interesting and challenging work
• Competitive salary and equity
• A lot of learning and growth opportunities
• We offer visa sponsorship and will help you relocate to San Francisco
• Health, dental, and vision insurance (US)
• Regular team events and offsite

Compensation:

• $150,000 - $200,000 + equity + comprehensive benefits package

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Your work will focus on developing, fine-tuning, and operationalizing machine learning models to enhance user experiences. Sometimes your work will require entirely novel training or architecture developments. While other times it will require fine-tuning pre-existing models with novel datasets.

You will have access to our massive GPU cluster for training and inference.

Some core technologies we use include Python, Torch, Diffusers, and the Fal Python SDK.

You'll work alongside a team dedicated to quickly iterating on and deploying new AI breakthroughs.

Our compensation package includes a salary range of $170,000 - $250,000, plus equity, and a comprehensive benefits package.

We offer interesting and challenging work, a lot of learning and growth opportunities, visa sponsorship, and relocation assistance to San Francisco.

We also provide health, dental, and vision insurance, regular team events, and offsites.

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