Responsibilities:

• Develop and execute demand generation campaigns through email, webinars, nurture programs, and ABM
• Lead deliverables across the marketing funnel, managing campaign timelines and workflows
• Own email, webinar, and nurture program strategy, determining channel approach and creative direction
• Partner with paid media team to align direct channel programs with paid campaigns
• Collaborate with content, brand, market strategy, and sales teams to develop marketing strategies
• Monitor and optimize defined KPIs, contributing to quarterly demand generation goals
• Continually optimize direct channel programs for conversion and lead quality
• Own campaign performance measurement across direct channels
• Develop standardized reporting frameworks across regions
• Lead regional demand program execution following awareness handoff

Requirements:

• Undergraduate degree and 5+ years of related professional experience
• Demonstrated track record of driving successful multi-channel demand generation campaigns
• Deep expertise in direct lead generation channels, including email marketing, webinars, and account-based marketing
• Experience owning and leading demand generation programs across multiple regions or business units
• Proficient in Salesforce and Marketo or similar marketing automation platform
• Proficiency in 6sense or comparable ABM platforms
• Excellent communication, writing, and organizational skills

Preferred Requirements:

• Experience owning or leading global demand generation programs across NA, EMEA, and/or APAC
• Experience building or managing campaign performance reporting using tools like Domo, Marketo Measure, or Google Analytics
• Experience building lead scoring models or nurture architecture in partnership with marketing operations
• Advanced degree in Marketing, Business, or related field

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