Responsibilities:

• Translate GitLab's employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging.
• Deliver integrated talent brand campaigns across various channels.
• Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.
• Partner with Talent Acquisition to create targeted content and campaigns.
• Improve candidate journey touchpoints with transparent, consistent, and relevant information.
• Use content, channel, candidate feedback, and funnel metrics to improve performance.
• Collaborate across GitLab to ensure content accuracy, inclusivity, and cultural relevance.
• Manage projects and external partners while improving talent brand processes.

Requirements:

• Experience in talent brand, employer brand, recruitment marketing, content strategy, or a related field.
• Experience translating a brand or employer value proposition into content or campaigns.
• Strong storytelling, writing, editing, and editorial judgment skills.
• Experience planning and delivering campaigns with multiple stakeholders.
• Comfort using performance data, audience insights, and market research.
• Experience influencing across functions and working with senior stakeholders.
• Ability to manage ambiguity and prioritize competing work.
• Commitment to inclusive, transparent storytelling and alignment with GitLab's values.

Benefits:

• Benefits to support health, finances, and well-being.
• Flexible Paid Time Off.
• Team Member Resource Groups.
• Equity Compensation & Employee Stock Purchase Plan.
• Growth and Development Fund.
• Parental Leave.

Salary Range: $95,200-$160,800 USD

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You'll bring our employer value proposition to life through talent brand strategy, recruitment marketing, and integrated campaigns across the candidate journey.

Responsibilities

• Lead GitLab's talent brand strategy, translating our employer value proposition and company direction into clear, differentiated candidate messaging.
• Design integrated campaigns and build scalable content systems, recruiter resources, reporting, event support, and campaign operations across careers content, social media, employer review platforms, talent communities, events, and recruiter channels, using technology and artificial intelligence tools.
• Set editorial direction and align cross-functional partners and contributors on authentic stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.
• Advise Talent Acquisition and business leaders on audience strategy and campaigns that support hiring priorities, candidate pipelines, and conversion.
• Improve candidate journey touchpoints so candidates receive transparent, consistent, and relevant information throughout the hiring process.
• Use performance data, audience insights, candidate feedback, and talent market and channel trends to set priorities, evaluate results, recommend new approaches, and communicate impact.

Requirements

• Significant experience in talent brand, employer brand, or recruitment marketing.
• Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities.
• Strong storytelling, writing, editing, and editorial judgment across multiple channels.
• Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners.
• Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes.
• Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment.

About the team The Talent Brand team sits within GitLab's People Group and partners with Talent Acquisition, Marketing, Corporate Communications, Social Media, Diversity, Inclusion & Belonging, and leaders across GitLab.

Benefits

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave

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