{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/city/ocean-financial-centre/"},"x-facet":{"type":"city","slug":"ocean-financial-centre","display":"Ocean Financial Centre","count":1},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_ec57b17a-0de"},"title":"Head of Culture & Partnerships, APAC (Social, Influencers, Brand in Culture)","description":"<p><strong>Job Description</strong></p>\n<p><strong>Head of Culture &amp; Partnerships, APAC (Social, Influencers, Brand in Culture)</strong></p>\n<p>Diageo, a leading drinks company with over 200 brands sold in nearly 180 countries, is seeking a Head of Culture &amp; Partnerships, APAC. This role is part of the Marketing Operations &amp; MarTech (MOM) team, which enables Diageo marketers to drive growth and competitive advantage.</p>\n<p><strong>About the Role</strong></p>\n<p>The successful candidate will be responsible for translating global direction into culturally relevant regional execution, managing regional and priority local social media handles, delivering best-in-class content, and integrating influencer and creator activation with a connected cultural marketing ecosystem.</p>\n<p><strong>Responsibilities</strong></p>\n<ul>\n<li>Accountability for the social transformation agenda in the APAC region</li>\n<li>Localization of blueprints for global campaigns</li>\n<li>Review and coordination of local briefs</li>\n<li>Creation of unified cultural activation plans</li>\n<li>Stewardship of the agency ecosystem</li>\n<li>Oversight of activation and content calendars</li>\n<li>Governance and compliance</li>\n</ul>\n<p><strong>Requirements</strong></p>\n<ul>\n<li>8+ years&#39; experience in leading social media, influencer marketing, or cultural activations</li>\n<li>Strategic thinker with a consumer-first mindset and strong operational ability</li>\n<li>Demonstrated ability in leading agency ecosystems and outsourced delivery models</li>\n<li>Deep expertise in social platforms and content ecosystems</li>\n<li>Strong understanding of paid social amplification, social analytics, and integrated measurement frameworks</li>\n</ul>\n<p><strong>Working with Us</strong></p>\n<p>Diageo offers flexibility to support employees in managing their wellbeing and balancing priorities. The company values diversity and wants everyone to feel they can belong, contribute, and strive for their personal best.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">XML job scraping automation by <a href=\"https://yubhub.co\">YubHub</a></p>","url":"https://yubhub.co/jobs/job_ec57b17a-0de/","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Diageo","sameAs":"https://diageo.com","logo":"https://logos.yubhub.co/diageo.com.png"},"x-apply-url":"https://diageo.wd3.myworkdayjobs.com/en-US/Diageo_Careers/job/Singapore-Singapore/Head-of-Culture---Partnerships--APAC--Social--Influencers--Brands-in-Culture-_JR1131335?utm_source=yubhub.co&utm_medium=jobs_feed&utm_campaign=apply","x-work-arrangement":null,"x-experience-level":"senior","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["social media","influencer marketing","cultural activations","content creation","agency management","paid social amplification","social analytics"],"x-skills-preferred":[],"datePosted":"2026-10-26T14:18:50.183Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Ocean Financial Centre"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Other","skills":"social media, influencer marketing, cultural activations, content creation, agency management, paid social amplification, social analytics"}]}