<?xml version="1.0" encoding="UTF-8"?>
<source>
  <jobs>
    <job>
      <externalid>0cf1443c-ef7</externalid>
      <title>Senior Director, Affiliates</title>
      <description><![CDATA[<p>SoFi&#39;s Marketing Team is seeking a Senior Director of Affiliate Marketing to provide strategy, vision, and direction for our Affiliate Partnerships business.</p>
<p>This role is a critical leadership position directly responsible for our Lending and Banking verticals, setting the strategy and directly managing a structured team of seasoned Affiliate professionals responsible for Personal Loans, Student Loans, Home Loans, Credit Card, Deposits, Brokerage, and Crypto.</p>
<p>Responsibilities:</p>
<ul>
<li>Strategic Leadership: Develop strategy and direction for Lending and Banking areas of our business, driving the overall performance of the Department.</li>
<li>Portfolio Planning, Initiatives, and Testing: Fully responsible for finalizing business forecasts, test &amp; learn strategies, and identifying new opportunities to meet our goals.</li>
<li>Business Development: Lead strategic conversations and complex negotiations with senior leadership at external partners focusing on high-impact decisions critical to long-term vision.</li>
<li>Talent Development: Nurture, develop, and attract talent, including coaching a team of seasoned practitioners.</li>
<li>Stakeholder Alignment: Drive complex initiatives across multiple stakeholder groups (Product Marketing, Business Unit, Risk, Pricing, Finance, Engineering) to drive business results and forge alignment on business outcomes.</li>
<li>Innovation: Anticipate factors that could impact outcomes of established strategies and solve abstract challenges across the Business/Function.</li>
</ul>
<p>Requirements:</p>
<ul>
<li>Total Experience: 15+ years of related experience (or 12+ years with a Master&#39;s degree).</li>
<li>Industry Expertise: 10+ years of performance marketing, with a minimum of 5+ years in affiliate and a focus on Financial Services and Lending and/or Banking products.</li>
<li>Management Expertise: Proven track record of managing high-performing teams including senior managers and other people managers.</li>
<li>Technical Literacy: Expert understanding of affiliate marketing platforms (Impact, Tableau, Snowflake), affiliate capabilities (Hosted Models, APIs, Lead Gen platforms) and how they fit within the competitive environment.</li>
<li>Regulatory Knowledge: Deep responsibility for compliance with state and federal regulations as they pertain to lending, banking, and affiliate marketing.</li>
</ul>
<p>Compensation and Benefits: The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate&#39;s experience, skills, and location.</p>
<p style="margin-top:24px;font-size:13px;color:#666;">XML job scraping automation by <a href="https://yubhub.co">YubHub</a></p>]]></description>
      <jobtype>full-time</jobtype>
      <experiencelevel>senior</experiencelevel>
      <workarrangement></workarrangement>
      <salaryrange></salaryrange>
      <skills>affiliate marketing, performance marketing, financial services, lending, banking, Impact, Tableau, Snowflake</skills>
      <category>Marketing</category>
      <industry>Finance</industry>
      <employername>SoFi</employername>
      <employerlogo>https://logos.yubhub.co/sofi.com.png</employerlogo>
      <employerdescription>SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help millions of members reach their goals.</employerdescription>
      <employerwebsite>https://sofi.com</employerwebsite>
      <compensationcurrency></compensationcurrency>
      <compensationmin></compensationmin>
      <compensationmax></compensationmax>
      <compensationinterval></compensationinterval>
      <applyto>https://yubhub.co/jobs/job_0cf1443c-ef7/</applyto>
      <location>NC - Charlotte; CA - San Francisco; NY - New York City</location>
      <city>NC - Charlotte; CA - San Francisco; NY - New York City</city>
      <state></state>
      <postalcode></postalcode>
      <country></country>
      <postedate>2026-10-27</postedate>
    </job>
  </jobs>
</source>