We are looking for an experienced Marketing Automation and Lifecycle Marketing professional to lead campaign automation, customer journey orchestration, and MarTech transformation initiatives across global B2B and B2C markets.

Key Responsibilities

• Lead the reporting and optimization of global marketing automation programs across email, lifecycle, nurture, and multi-channel campaigns.
• Manage campaign operations across platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo.
• Develop and execute customer journey strategies, audience segmentation models, lead nurturing programs, and CRM-integrated campaigns.
• Deliver data-driven campaign strategies and improve marketing performance.
• Train and support team members on marketing automation campaign setup, troubleshooting, reporting, and performance improvement.
• Use reporting, analytics, and campaign insights to improve open rates, click-through rates, engagement, and conversion performance.
• Apply Gen AI and automation tools such as Clay.ai to improve operational efficiency, campaign personalization, and business outcomes.

Required Experience

• 7+ years of experience in marketing automation, lifecycle marketing, campaign operations, or MarTech-driven marketing roles.
• Strong experience working across B2B and B2C environments, with exposure to global markets including APAC and EMEA.
• Hands-on experience with Salesforce Marketing Cloud, Pardot, Eloqua, HubSpot, Marketo, Outreach, and CRM-integrated campaign execution.
• Proven experience managing high-volume, multi-channel campaign operations and customer engagement programs.
• Experience collaborating with cross-functional marketing, sales, analytics, and technology stakeholders.

Core Expertise

• Marketing automation strategy and execution
• Lifecycle marketing and customer journey orchestration
• Lead nurturing, segmentation, and audience targeting
• Email marketing campaign planning and optimization
• CRM and marketing automation platform integration
• Campaign performance reporting and analytics
• MarTech transformation and process improvement
• Team training, platform support, and campaign troubleshooting
• Gen AI and automation-led operational efficiency

Benefits

• Enterprise-wide learning and mobility
• Flexibility that's recognized externally

Ideal Candidate Profile The ideal candidate is a hands-on marketing automation expert who combines platform expertise with strategic lifecycle marketing thinking.

Job Data by YubHub.