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YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_a5671b08-220"},"title":"Lead Manager – Marketing Automation and Lifecycle Marketing","description":"<p>At Epiq, you&#39;ll join a values-driven community where integrity guides decisions, relentless service sets the bar, and they thrive on big challenges together. You&#39;ll do the most meaningful work of your career and see your impact at scale.</p>\n<p>We are looking for an experienced Marketing Automation and Lifecycle Marketing professional to lead campaign automation, customer journey orchestration, and MarTech transformation initiatives across global B2B and B2C markets.</p>\n<p><strong>Key Responsibilities</strong></p>\n<ul>\n<li>Lead the reporting and optimization of global marketing automation programs across email, lifecycle, nurture, and multi-channel campaigns.</li>\n<li>Manage campaign operations across platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo.</li>\n<li>Develop and execute customer journey strategies, audience segmentation models, lead nurturing programs, and CRM-integrated campaigns.</li>\n<li>Deliver data-driven campaign strategies and improve marketing performance.</li>\n<li>Train and support team members on marketing automation campaign setup, troubleshooting, reporting, and performance improvement.</li>\n<li>Use reporting, analytics, and campaign insights to improve open rates, click-through rates, engagement, and conversion performance.</li>\n<li>Apply Gen AI and automation tools such as Clay.ai to improve operational efficiency, campaign personalization, and business outcomes.</li>\n</ul>\n<p><strong>Required Experience</strong></p>\n<ul>\n<li>7+ years of experience in marketing automation, lifecycle marketing, campaign operations, or MarTech-driven marketing roles.</li>\n<li>Strong experience working across B2B and B2C environments, with exposure to global markets including APAC and EMEA.</li>\n<li>Hands-on experience with Salesforce Marketing Cloud, Pardot, Eloqua, HubSpot, Marketo, Outreach, and CRM-integrated campaign execution.</li>\n<li>Proven experience managing high-volume, multi-channel campaign operations and customer engagement programs.</li>\n<li>Experience collaborating with cross-functional marketing, sales, analytics, and technology stakeholders.</li>\n</ul>\n<p><strong>Core Expertise</strong></p>\n<ul>\n<li>Marketing automation strategy and execution</li>\n<li>Lifecycle marketing and customer journey orchestration</li>\n<li>Lead nurturing, segmentation, and audience targeting</li>\n<li>Email marketing campaign planning and optimization</li>\n<li>CRM and marketing automation platform integration</li>\n<li>Campaign performance reporting and analytics</li>\n<li>MarTech transformation and process improvement</li>\n<li>Team training, platform support, and campaign troubleshooting</li>\n<li>Gen AI and automation-led operational efficiency</li>\n</ul>\n<p><strong>Benefits</strong></p>\n<ul>\n<li>Enterprise-wide learning and mobility</li>\n<li>Flexibility that&#39;s recognized externally</li>\n</ul>\n<p><strong>Ideal Candidate Profile</strong> The ideal candidate is a hands-on marketing automation expert who combines platform expertise with strategic lifecycle marketing thinking.</p>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">Job Data by <a href=\"https://yubhub.co\">YubHub</a>.</p>","url":"https://epiqsystems.wd503.myworkdayjobs.com/en-US/Epiq_Careers/job/IND---India-Remote-Office/Lead-Manager---Marketing-Automation-and-Lifecycle-Marketing_R0035251","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Epiq","sameAs":"https://epiqsystems.com","logo":"https://logos.yubhub.co/epiqsystems.com.png"},"x-apply-url":"https://epiqsystems.wd503.myworkdayjobs.com/en-US/Epiq_Careers/job/IND---India-Remote-Office/Lead-Manager---Marketing-Automation-and-Lifecycle-Marketing_R0035251","x-work-arrangement":"remote","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["Marketing Automation","Lifecycle Marketing","Campaign Operations","MarTech","Salesforce Marketing Cloud","Pardot","HubSpot","Marketo","CRM-integrated campaign execution","Gen AI","Automation"],"x-skills-preferred":["Salesforce Certified Pardot Consultant","Salesforce Marketing Cloud Email Specialist","Salesforce Certified Administrator","Salesforce Data Cloud Consultant","Salesforce AI Associate"],"x-benefits":[],"x-licences":[],"x-visa-sponsorship":"unknown","x-visa-sponsorship-text":null,"x-work-authorisation":"unknown","x-work-authorisation-text":null,"datePosted":"2026-10-27T00:00:00.000Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"India Remote Office, IND"}},"jobLocationType":"TELECOMMUTE","employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Consulting","skills":"Marketing Automation, Lifecycle Marketing, Campaign Operations, MarTech, Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, CRM-integrated campaign execution, Gen AI, Automation, Salesforce Certified Pardot Consultant, Salesforce Marketing Cloud Email Specialist, Salesforce Certified Administrator, Salesforce Data Cloud Consultant, Salesforce AI Associate"}]}