{"version":"0.1","company":{"name":"YubHub","url":"https://yubhub.co","jobsUrl":"https://yubhub.co/jobs/city/hq-berlin/"},"x-facet":{"type":"city","slug":"hq-berlin","display":"Hq - Berlin","count":1},"x-feed-size-limit":100,"x-feed-sort":"enriched_at desc","x-feed-notice":"This feed contains at most 100 jobs (the most recently enriched). For the full corpus, use the paginated /stats/by-facet endpoint or /search.","x-generator":"yubhub-xml-generator","x-rights":"Free to redistribute with attribution: \"Data by YubHub (https://yubhub.co)\"","x-schema":"Each entry in `jobs` follows https://schema.org/JobPosting. YubHub-native raw fields carry `x-` prefix.","jobs":[{"@context":"https://schema.org","@type":"JobPosting","identifier":{"@type":"PropertyValue","name":"YubHub","value":"job_d4f45102-d17"},"title":"Performance Creative Strategist - Germany","description":"<p>We&#39;re the world&#39;s leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.</p>\n<p>As a Performance Creative Strategist (f/m/d), you&#39;ll own creative strategy as a core performance growth lever for the German market, with a strong focus on Meta and paid social.</p>\n<p><strong>What you&#39;ll do</strong></p>\n<ul>\n<li>Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok and YouTube in scope).</li>\n<li>Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.</li>\n<li>Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas.</li>\n<li>Scale what works: take winning concepts and spin them into multiple angles, formats, and variations for systematic testing.</li>\n<li>Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance - not just aesthetics.</li>\n<li>Balance strategy and execution: reviewing performance dashboards in the morning, briefing creators and designers throughout the day, and refining hypotheses as results come in.</li>\n<li>Work at speed in a high-volume, experiment-driven environment where learning and iteration matter more than polish.</li>\n</ul>\n<p><strong>About You</strong></p>\n<ul>\n<li>Experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta and paid social.</li>\n<li>Proven ability to write exceptional creative briefs that designers and copywriters can execute against, and that consistently unlock winning ads.</li>\n<li>German fluency (B2+), with a strong understanding of German customer behaviour and cultural nuance, and hands-on experience creating or localising campaigns for German-speaking audiences.</li>\n<li>Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel.</li>\n<li>Comfortable working with UGC creators and performance-led content, from briefing and iteration through to reviewing results.</li>\n<li>Highly collaborative, pragmatic, and comfortable with ambiguity. You thrive in fast-moving environments where priorities shift based on performance data.</li>\n<li>Experienced in systematic creative testing, by building frameworks, message hierarchies, and structured experiments rather than one-off ideas.</li>\n</ul>\n<p><strong>Why Join Us</strong></p>\n<ul>\n<li>Make a real impact: help thousands of patients in Germany improve their health and quality of life</li>\n<li>High-performing, mission-driven team: join a team building Germany&#39;s leading digital healthcare brand</li>\n<li>Flexible hybrid working: we work 3 day a week in Berlin</li>\n<li>Equity: a real stake in the business through our employee stock program</li>\n</ul>\n<p style=\"margin-top:24px;font-size:13px;color:#666;\">Job Data by <a href=\"https://yubhub.co\">YubHub</a>.</p>","url":"https://job-boards.greenhouse.io/eucalyptus/jobs/4749352005","directApply":true,"hiringOrganization":{"@type":"Organization","name":"Eucalyptus","sameAs":"https://eucalyptus.com","logo":"https://logos.yubhub.co/eucalyptus.com.png"},"x-apply-url":"https://job-boards.greenhouse.io/eucalyptus/jobs/4749352005","x-work-arrangement":"hybrid","x-experience-level":"senior","x-job-type":"full-time","x-salary-range":null,"x-skills-required":["Meta","paid social","creative strategy","growth marketing","performance marketing","German"],"x-skills-preferred":["DTC","subscriptions","health-tech","high-growth startups"],"x-benefits":[],"x-licences":[],"x-visa-sponsorship":"unknown","x-visa-sponsorship-text":null,"x-work-authorisation":"unknown","x-work-authorisation-text":null,"datePosted":"2026-10-30T08:10:48.000Z","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"HQ - Berlin, DE"}},"employmentType":"FULL_TIME","occupationalCategory":"Marketing","industry":"Healthcare","skills":"Meta, paid social, creative strategy, growth marketing, performance marketing, German, DTC, subscriptions, health-tech, high-growth startups"}]}