As a member of Gusto's Demand Generation team, you will be embedded specifically within Paid Acquisition, a focused group responsible for driving awareness and pipeline through paid media.

Here's what you'll do day-to-day:

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.
• Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.
• Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
• Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.
• Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices for the paid acquisition team.
• Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
• Identify, test, and validate new digital media channels and formats beyond core paid social , such as Google Demand Generation campaigns and ChatGPT ads , running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.
• Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion, because paid social performance doesn't end at the click.
• Align with the Brand and Influencer team to run the organic-to-paid feedback loop , turning proven organic and influencer content into paid scale, and feeding results back to sharpen what earns that investment next.
• Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations , keeping measurement reliable as tracking needs evolve.
• Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns and earned media moments, and bring performance data back upstream to influence creative production and asset strategy.

Here's what we're looking for:

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels.
• Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok), including deep, hands-on, in-platform execution (campaign builds, audience/targeting strategy, creative testing, bid/budget management), with significant budget responsibility and a track record of driving measurable pipeline impact.
• Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction.
• AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.
• Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners.
• You are analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social's contribution to business outcomes.

Compensation: $108,570/yr to $133,000/yr in Denver and Scottsdale and $131,430/yr to $161,000/yr for San Francisco & New York.

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Responsibilities:

• Develop and execute paid social strategy across Meta, LinkedIn, Reddit, Quora, and TikTok
• Manage multi-million dollar budgets and provide campaign pacing, forecasting, and budget-vs-actuals analysis
• Refine Gusto's paid acquisition measurement framework and attribution philosophy
• Lead creative strategy and testing at scale
• Serve as the team's expert on paid social and AI-powered marketing workflows
• Use AI tools consistently in daily workflow
• Identify, test, and validate new digital media channels and formats
• Collaborate with cross-functional teams to align paid social with integrated campaigns

Requirements:

• 7+ years of performance marketing experience in B2B SaaS or high-growth consumer organisations
• Deep expertise in paid social and a track record of testing and scaling new channels
• Full-funnel ownership across major paid social platforms
• Strong creative strategy and testing instincts
• AI fluency and experience implementing AI-driven efficiencies
• Excellent cross-functional collaboration skills

Compensation: $108,570/yr to $133,000/yr in Denver and Scottsdale, and $131,430/yr to $161,000/yr for San Francisco & New York

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You'll be a key engineer focused on building and owning the systems that move money and assets through Gusto Retirement.

Responsibilities

• Design, build, and ship services and APIs for money movement and financial integrations
• Work on payments, settlements, reconciliation, and corrections involving real customer funds
• Build and support critical workflows like payroll integration, KYB/KYC, 401k loans, billing and invoicing, and IRA
• Partner with product, compliance, and operations to scope work and deliver production-ready solutions
• Debug production issues and improve reliability, observability, and operational tooling
• Collaborate with other engineering teams to integrate with shared systems and platforms
• Mentor other engineers to help solve some of the hardest technical problems out there in very complex domains and at a large scale
• Write clear, reliable, well-tested code that ships quickly and scales well
• Build a product that our customers genuinely love

Requirements

• 8+ years of software engineering experience building and shipping production products or platforms
• Strong experience with services, APIs, and data-heavy workflows
• Experience working on financial systems, payments, or other high-correctness domains (or the ability to ramp quickly)
• Comfortable owning systems end-to-end, including production support and operational work
• Experience working closely with PMs and cross-functional partners to deliver scoped work
• Pragmatic, execution-focused approach to engineering
• Clear communicator and collaborative teammate
• Ability to mentor engineers to maximize their performance and impact
• Experience with Ruby on Rails (or a comparable backend framework)

Bonus Points

• Experience leveraging AI tools or systems to accelerate development, improve testing, and deliver new product capabilities
• Curiosity and experimentation with emerging AI frameworks, applying and sharing best practices to evaluate and scale AI use safely across teams

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You'll be a key engineer focused on building and owning the systems that move money and assets through Gusto Retirement. This is a very hands-on role: owning backend services and APIs end-to-end, shipping production code, and working through real financial edge cases. You'll partner closely with product, compliance, and operations to turn complex financial requirements into reliable software.

The Financial Infrastructure team owns the core money and asset flow systems for Gusto Retirement. We're a senior team that works on payments, settlements, tax and compliance integrations, and much more. The work is complex and often cross-functional, so we stay focused, collaborate closely, and keep tight ownership of what we build.

Here’s what you’ll do day-to-day:

• Design, build, and ship services and APIs for money movement and financial integrations
• Work on payments, settlements, reconciliation, and corrections involving real customer funds
• Build and support critical workflows like payroll integration, KYB/KYC, 401k loans, billing and invoicing, and IRA
• Partner with product, compliance, and operations to scope work and deliver production-ready solutions
• Debug production issues and improve reliability, observability, and operational tooling
• Collaborate with other engineering teams to integrate with shared systems and platforms
• Mentor other engineers to help solve some of the hardest technical problems out there in very complex domains and at a large scale
• Write clear, reliable, well-tested code that ships quickly and scales well
• Build a product that our customers genuinely love

Here’s what we're looking for:

• 8+ years of software engineering experience building and shipping production products or platforms
• Strong experience with services, APIs, and data-heavy workflows
• Experience working on financial systems, payments, or other high-correctness domains (or the ability to ramp quickly)
• Comfortable owning systems end-to-end, including production support and operational work
• Experience working closely with PMs and cross-functional partners to deliver scoped work
• Pragmatic, execution-focused approach to engineering
• Clear communicator and collaborative teammate
• Ability to mentor engineers to maximize their performance and impact
• Experience with Ruby on Rails (or a comparable backend framework)

Our cash compensation amount for this role is targeted at $163,000–$204,000 in Denver & most remote locations, and $197,000–$247,000 for San Francisco & New York. Stock equity is additional. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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You will own execution and day-to-day strategy for paid social and new channel tests, working within Gusto's demand generation framework, with clear accountability to pipeline and revenue targets.

As a member of Gusto's Demand Generation team, you will be embedded specifically within Paid Acquisition, a focused group responsible for driving awareness and pipeline through paid media.

Here's what you'll do day-to-day:

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion, with accountability to pipeline and revenue targets.
• Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis, and making the case for paid social investment in imperfect attribution environments.
• Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles, in partnership with the broader marketing team.
• Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring meaningful experiments, interpreting complex data sets to drive actionable insights, and building a clear learning roadmap.
• Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices for the paid acquisition team.
• Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research, and building reusable systems that raise the bar for the whole team.
• Identify, test, and validate new digital media channels and formats beyond core paid social , such as Google Demand Generation campaigns and ChatGPT ads , running structured pilots, defining success criteria upfront, and making the call on scale vs. kill within existing budget guardrails.
• Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion, because paid social performance doesn't end at the click.
• Align with the Brand and Influencer team to run the organic-to-paid feedback loop , turning proven organic and influencer content into paid scale, and feeding results back to sharpen what earns that investment next.
• Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations , keeping measurement reliable as tracking needs evolve.
• Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web to align paid social with integrated campaigns and earned media moments, and bring performance data back upstream to influence creative production and asset strategy.

Here's what we're looking for:

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization, with deep expertise in paid social and a track record of testing and scaling new channels.
• Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok), including deep, hands-on, in-platform execution (campaign builds, audience/targeting strategy, creative testing, bid/budget management), with significant budget responsibility and a track record of driving measurable pipeline impact.
• Strong creative strategy and testing instincts: you know how to structure a test, distinguish a learning from a result, and translate performance data into creative direction.
• AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate briefs, copy, and analysis, and have a track record of implementing AI-driven efficiencies for your team.
• Excellent cross-functional collaborator who can translate integrated briefs into paid social strategy, advocate for what the channel needs, and work effectively alongside brand, web, and comms partners.
• You are analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments and comfort communicating paid social's contribution to business outcomes.

Compensation: $108,570/yr to $133,000/yr in Denver and Scottsdale and $131,430/yr to $161,000/yr for San Francisco & New York.

XML job scraping automation by YubHub

Responsibilities:

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok
• Manage significant, multi-million dollar budgets with rigor
• Apply and help refine Gusto's paid acquisition measurement framework
• Lead creative strategy and testing at scale
• Serve as the team's go-to expert on paid social and AI-powered marketing workflows
• Use AI tools as a consistent, habitual part of your workflow
• Identify, test, and validate new digital media channels and formats
• Partner with Web Marketing to align on landing page strategy
• Align with the Brand and Influencer team to run the organic-to-paid feedback loop
• Collaborate with Engineering to launch new pixels and tracking
• Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web

Requirements:

• 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
• Deep expertise in paid social and a track record of testing and scaling new channels
• Full-funnel ownership across two or more major paid social platforms
• Strong creative strategy and testing instincts
• AI-fluent in practice, not just in theory
• Excellent cross-functional collaborator
• Analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments

Compensation: $108,570/yr to $133,000/yr in Denver and Scottsdale and $131,430/yr to $161,000/yr for San Francisco & New York

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This role sits on a newly formed Experimentation team, built specifically for the work that doesn't yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses.

You'll shape positioning before it's proven, test demand, learn fast, and iterate on what works. You're comfortable building into a system rather than relying on one that already exists , this is earlier-stage but highly strategic work, where the path isn't repeatable yet.

What You'll Do

• Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas,partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
• Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy.
• Contribute to a culture of excellence: Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.
• Drive Cross-Functional Alignment & Accountability: Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology.
• Own Performance & Optimization: Define success metrics and track performance across initiatives.

Here's what we're looking for:

• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments , 0-to-1 products, new markets, or building new motions within an existing company
• Ability to move between strategic planning and hands-on execution,comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI

Compensation

Our cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & Phoenix/Scottsdale, and $220,000 - $275,000/yr for San Francisco & New York.

XML job scraping automation by YubHub

This role sits on a newly formed Experimentation team, built specifically for the work that doesn't yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses.

You'll shape positioning before it's proven, test demand, learn fast, and iterate on what works. You're comfortable building into a system rather than relying on one that already exists , this is earlier-stage but highly strategic work, where the path isn't repeatable yet.

What You'll Do

• Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas,partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.
• Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy.
• Contribute to a culture of excellence: Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.
• Drive Cross-Functional Alignment & Accountability: Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology.
• Own Performance & Optimization: Define success metrics and track performance across initiatives.

Here's what we're looking for:

• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments , 0-to-1 products, new markets, or building new motions within an existing company
• Ability to move between strategic planning and hands-on execution,comfortable with ambiguity and bias toward action
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
• Deep experience with customer segmentation, positioning, pricing, and GTM planning
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI

Compensation

Our cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & Phoenix/Scottsdale, and $220,000 - $275,000/yr for San Francisco & New York.

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