This role is accountable for maximizing return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Search, Social, and Creator ecosystems.

Strategy & Planning

• Develop and deploy integrated regional/brand-specific media plans across Paid Media, Retail Media, Social, and Creator channels.
• Lead cross-market/brand alignment on Connected Reach execution.
• Translate global media frameworks and category priorities into actionable, insight-driven regional/local plans.
• Guide annual planning process and delivery of key outputs.
• Evaluate media plan scenarios based on budget parameters and brand objectives.

Activation & Performance

• Oversee execution of integrated full-funnel media plans.
• Drive media efficiency and productivity through strategic investment allocation and optimization frameworks.
• Monitor and actively optimize regional/brand media performance against defined KPIs.

Data, Audience & AI Enablement

• Accelerate adoption of data-driven audience strategies.
• Drive implementation and scaling of AI-enabled planning, buying, and optimization solutions.
• Lead a regional test-and-learn agenda.

Retail Media Integration

• Bring Retail Media into holistic plans.
• Ensure retail media campaigns are executed in line with the Retail Media Activation Framework.

Governance & Compliance

• Ensure full compliance with Diageo's Marketing Code, Trusted Marketplace, data privacy, and brand safety standards.
• Proactively identify and manage risks related to media investment, data usage, and platform integrity.

Stakeholder & Agency Leadership

• Lead and influence cross-functional stakeholders.
• Ensure Connected Reach plans are fully integrated within broader go-to-market strategies.
• Challenge and elevate agency and partner performance.

Commercial Accountability

• Accountable for delivering media's contribution to category growth.
• Accountable for delivering the right media plan to meet business objectives.

Qualifications & Leadership

• 8+ years' experience in media planning, activation, digital marketing, or media agency leadership.
• Strong experience managing significant media investments and delivering measurable improvements in media effectiveness, ROI, and business performance.
• Proven success driving media transformation through digital innovation, automation, AI-enabled solutions, and cross-functional collaboration.

Technical Skills & Knowledge

• Deep expertise across Paid Media, Programmatic, Social, Search, Video, with a strong working knowledge of Retail Media ecosystems.
• Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision-making.
• Knowledge of AI-enabled media capabilities, media technology platforms, and evolving digital ecosystems.

Leadership & Capability

• Strategic thinker with the ability to translate global and regional priorities into actionable plans.
• Strong stakeholder management and influencing skills.
• Ability to lead through complexity, balancing standardization with flexibility across markets.

Key Behaviors

• Growth mindset with a passion for innovation and continuous improvement.
• Data-driven and commercially focused.
• Proactive and forward-looking.
• Committed to operational excellence and responsible marketing practices.

Success Measures

• Delivery of regional media efficiency and productivity targets.
• Measurable improvement in media-driven revenue, ROI, and effectiveness metrics.
• High-quality, consistent deployment of Connected Reach.
• Strong agency and partner performance against defined KPIs.
• 100% compliance with Diageo's Marketing Code, Trusted Marketplace, data privacy, and brand safety standards.

Job Data by YubHub.

Your main responsibilities will include:

• Supporting delivery of the financial plan across P&L, cash, and balance sheet metrics
• Partnering with Sales teams to translate commercial priorities into annual operating plans and forecasts
• Providing financial insight and recommended prioritization
• Supporting execution of Route to Consumer and customer plans through robust financial analysis and performance tracking
• Managing and optimizing trade investment, including budget management and assessment of returns
• Driving the performance management process for the assigned business
• Identifying commercial opportunities and risks through customer, channel, competitor, and financial analysis
• Supporting customer and distributor decision making through analysis of pricing, promotion, mix, investment, and profitability
• Leveraging analytics, forecasting tools, and data to improve forecast accuracy and enable faster commercial decisions
• Maintaining strong financial controls and governance

To succeed in this role, you will need:

• A Bachelor's degree in Finance, Accounting, Economics, Business, or equivalent experience
• 5+ years of relevant Finance, Commercial Finance, Sales Finance, or related experience, preferably within FMCG/CPG or another complex consumer environment
• Strong commercial and financial competence with experience in budgeting, forecasting, and performance management
• Proven ability to translate financial and commercial data into actionable insights and recommendations
• Strong analytical capability and experience using data, forecasting, and visualization tools to support decision making
• Ability to influence and collaborate effectively across Finance, Sales, and other functions

We offer a highly competitive Rewards and Benefits package, and flexibility is key to our success.

Job Data by YubHub.